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1. Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M | Ferrell, O. C.

Call number: 658.8 P947M 1989 Material type: book BookEdition: 6th edPublisher: Boston, Mass. : Houghton Mifflin, c1989 Description: 818, A24, G20, I24 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P947M 1989] (2).

2. Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, David Johnston Luck

by Ferrell, O. C | Lucas, George H | Luck, David Johnston.

Call number: 658.802 F383S Material type: book BookPublisher: Cincinnati, Ohio : South-Western Publishing, 1994 Description: xv, 404 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 F383S] (1).

3. Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride, O. C. Ferrell.

by Robicheaux, Robert A | Pride, William M | Ferrell, O. C.

Call number: 658.8 R654M 1983 Material type: book BookEdition: 3rd ed.Publisher: Boston, Mass. : Houghton Mifflin, c1983. Description: xiii, 393 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R654M 1983] (1).

4. Marketing : basic concepts and decision / William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Call number: 658.802 P947M 1987 Material type: book BookEdition: 5th ed.Publisher: Boston : Houghton Miffin, c1987. Description: xxx, 766 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 P947M 1987] (1).

5. Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride, O.C.Ferrell.

by Robicheaux, Robert A | Pride, William M | Ferrell, O. C.

Call number: 658.802 R654M Material type: book BookPublisher: Boston : Houghton Miffin, c1977. Description: xvi, 427 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 R654M] (1).

6. Marketing strategy / O. C. Ferrell ... [et al.]

by Ferrell, O. C.

Call number: 658.8 M345 Material type: book BookPublisher: Fort Worth, Tex. : Dryden Press, c1999 Description: xx, 407 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345] (1).

7. Marketing strategy / O. C. Ferrell, Michael D. Hartline, George H. Lucas, Jr.

by Ferrell, O. C | Hartline, Michael D | Lucas, George H.

Call number: 658.8 M345 2002 Material type: book BookEdition: 2nd ed.Publisher: Fort Worth, Tex. : Harcourt College Publishers, c2002 Description: xxvi, 469 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345 2002] (1).

8. Marketing strategy / O. C. Ferrell, Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Call number: 658.8 F383M 2005 Material type: book BookEdition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2005 Description: xx, 628 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 F383M 2005] (1).

9. Marketing strategy / O. C. Ferrell, Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Call number: 658.8 F383M 2008 Material type: book BookEdition: 4th ed., International student ed.Publisher: Mason, Ohio : Thomson/South-Western, c2008 Description: xxii, 717 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 F383M 2008] (1).

10. Foundations of marketing / William M. Pride, O. C. Ferrell

by Pride, William M | Ferrell, O. C.

Call number: 658.8 P947F 2009 Material type: book BookEdition: 3rd ed.Publisher: Boston, Mass. : Houghton Mifflin, c2009 Description: xxi, 569 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P947F 2009] (1).

11. Marketing express / William M. Pride, O. C. Ferrell

by Pride, William M | Ferrell, O. C.

Call number: 658.8 P947M Material type: book BookPublisher: Boston, Mass. : Houghton Mifflin, c2009 Description: x, 429, 19, 2, 10 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P947M] (1).

12. Marketing management strategies / O.C. Ferrell and Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Call number: 658.8 F383M 2011 Material type: book BookEdition: 5th ed., International ed.Publisher: Australia : South-Western/Cengage Learning, c2011 Description: xxii, 746 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 F383M 2011] (1).

13. Marketing foundations / William M. Pride, O.C. Ferrell

by Pride, M. William | Ferrell, O. C.

Call number: 658.8 P947M 2011 Material type: book BookEdition: 4th ed., International ed.Publisher: Australia : South-Western/Cengage Learning, c2011 Description: xix, 474, [60] p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P947M 2011] (1).

14. Marketing foundations / G. Thomas M. Hult, William M. Pride, O.C. Ferrell.

by Hult, G. Tomas M | Pride, William M | Ferrell, O. C.

Call number: 658.8 H917M 2013 Material type: book BookEdition: 5th ed., International ed.Publisher: Australia : South-Western Cengage Learning, c2013 Description: xxx, 585, [112] p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H917M 2013] (1).