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1. Services marketing / Christopher H. Lovelock

by Lovelock, Christopher H.

Call number: 658.8 L911S 1991 Material type: book BookEdition: 2nd edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1991 Description: xvi, 526 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 1991] (1).

2. Marketing challenges : cases and exercises / by Christopher H. Lovelock.

by Lovelock, Christopher H | Weninberg, Charles B.

Call number: 658 L911M Material type: book BookPublisher: Singapore : McGraw-Hill, c1986. Description: 665 p. : ill., maps.Availability: Items available for loan: PYULIB-CL [Call number: 658 L911M] (1).

3. Services marketing : text, cases & readings / Christopher H. Lovelock.

by Lovelock, Christopher H.

Call number: 658.8 L911S Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1984. Description: 492 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S] (1).

4. Services marketing / Christopher H. Lovelock.

by Lovelock, Christopher H.

Call number: 658.8 L911S 1996 Material type: book BookEdition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1996. Description: xii, 660 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 1996] (1).

5. Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis

by Lovelock, Christopher H | Vandermerwe, Sandra | Lewis, Barbara.

Call number: 658.8 L911S Material type: book BookPublisher: Harlow, England : Prentice Hall, c1999 Description: xiv, 718 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S] (1).

6. Services marketing : people, technology, strategy / Christopher Lovelock.

by Lovelock, Christopher H.

Call number: 658.8 L911S 2001 Material type: book BookEdition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall, c2001 Description: xviii, 717 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 2001] (1).

7. Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

by Lovelock, Christopher H | Wirtz, Jochen | Keh, Hean Tat.

Call number: 658.8 L911S Material type: book BookPublisher: Singapore : Prentice-Hall, 2002 Description: xxi, 706 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S] (2).

8. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

by Lovelock, Christopher H | Wirtz, Jochen.

Call number: 658.8 L911S 2004 Material type: book BookEdition: 5th ed., International ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2004 Description: xviii, 652 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 2004] (1).

9. Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker

by Lovelock, Christopher H | Patterson, Paul | Walker, Rhett H.

Call number: 658.800994 L911S 2004 Material type: book BookEdition: 3nd ed.Publisher: Australia : Pearson/Prentice-Hall, c2004 Description: xii, 579 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.800994 L911S 2004] (1).

10. Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock ... [et al.]

by Lovelock, Christopher H.

Call number: 658.8 S491 2005 Material type: book BookEdition: 2nd ed.Publisher: Singapore : Pearson/Prentice-Hall, 2005 Description: xxiv, 696 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S491 2005] (1).

11. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

by Lovelock, Christopher H | Wirtz, Jochen.

Call number: 658.8 L911S 2007 Material type: book BookEdition: 6th ed., International ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2007 Description: xx, 648 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 2007] (1).

12. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

by Lovelock, Christopher H | Wirtz, Jochen.

Call number: 658.8 L911S 2011 Material type: book BookEdition: 7th ed., Global ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2011 Description: 648 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 2011] (1).

13. Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.

by Wirtz, Jochen | Chew, Patricia | Lovelock, Christopher H.

Call number: 658.8 W799E 2012 Material type: book BookEdition: 2nd ed.Publisher: Singapore : Pearson Education South Asia , 2012, c2013. Description: 679 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 W799E 2012] (1).

14. Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher H.

Call number: 658.8 L911S 2016 Material type: book BookEdition: 8th ed.Publisher: Hackensack, N.J. : World Scientific Publishing, c2016. Description: xvii, 783 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 2016] (1).

15. Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher H.

Call number: 658.8 W799E 2018 Material type: book BookEdition: 3rd ed.Publisher: Harlow, England : Pearson Education, c2018. Description: 670 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 W799E 2018] (1).