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1. Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Call number: 658.8 L218P 1994 Material type: book BookEdition: 2nd edPublisher: Cincinnati, Ohio : South-Western, c1994 Description: xxxii, 846 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L218P 1994] (1).

2. Marketing research essentials / Carl McDaniel, Jr., Roger Gates

by McDaniel, Carl D | Gates, Roger.

Call number: 658.83 M134M 2001 Material type: book BookEdition: 3rd ed.Publisher: Australia : South-Western College Publishing, c2001 Description: xxiv, 489, 9, 8, 7 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M134M 2001] (6).

3. Marketing research essentials / Carl McDaniel, Jr., Roger Gates

by McDaniel, Carl D | Gates, Roger.

Call number: 658.83 M134M 2004 Material type: book BookEdition: 4th ed.Publisher: Hoboken, N. J. : John Wiley & Sons, c2004 Description: xxv, 420, 14, 8, 11 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M134M 2004] (2).

4. The future of business / Lawrence J. Gitman, Carl McDaniel

by Gitman, Lawrence Jeffrey | McDaniel, Carl D.

Call number: 650 G536F 2005 Material type: book BookEdition: 5th ed.Publisher: Mason, Ohio. : Thomson/South-Western, c2005 Description: xxxvi, 788 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 650 G536F 2005] (1).

5. The future of business / Lawrence J. Gitman, Carl McDaniel

by Gitman, Lawrence Jeffrey | McDaniel, Carl D.

Call number: 650 G536F 2008 Material type: book BookEdition: 6th ed.Publisher: Mason, Ohio. : Thomson/South-Western, c2008 Description: xxx, 761 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 650 G536F 2008] (1).

6. The future of business / Carl McDaniel, Lawrence J. Gitman

by McDaniel, Carl D | Gitman, Lawrence Jeffrey.

Call number: 650 G536F 2008 Material type: book BookEdition: 6th ed., International student ed.Publisher: Mason, Ohio. : Thomson/South-Western, c2008 Description: xxviii, 761 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 650 G536F 2008] (2).

7. Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl D | Lamb, Charles W | Hair, Joseph F.

Call number: 658.8 M134I 2008 Material type: book BookEdition: 9th ed., International student ed.Publisher: Mason, Ohio : Thomson/South-Western, c2008 Description: xxxi, 671 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M134I 2008] (1).

8. Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Call number: 658.8 L218E 2009 Material type: book BookEdition: 6th ed., International student ed.Publisher: Mason, Ohio : South-Western Cengage Learning, c2009 Description: xxix, 546 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L218E 2009] (2).

9. Marketing research / Carl McDaniel, Jr., Roger Gates

by McDaniel, Carl D | Gates, Roger.

Call number: 658.83 M134M 2010 Material type: book BookEdition: 8th ed., International student version.Publisher: Hoboken, N.J. : John Wiley & Sons, c2010 Description: xxx, 693, 46, 3, 11 p. : ill., charts.Other title: Marketing research : with SPSS.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M134M 2010] (3).

10. Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl D | Lamb, Charles W | Hair, Joseph F.

Call number: 658.8 M134I 2010 Material type: book BookEdition: 10th ed., International student ed.Publisher: Australia : South-Western/Cengage Learning, c2010 Description: xxvii, 708 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M134I 2010] (1).

11. Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl D | Lamb, Charles W | Hair, Joseph F.

Call number: 658.8 M134I 2011 Material type: book BookEdition: 11th ed., International ed.Publisher: Australia : South-Western/Cengage Learning, c2011 Description: xxv, 777 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M134I 2011] (2).

12. Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl D | Lamb, Charles W | Hair, Joseph F.

Call number: 658.8 L218E 2012 Material type: book BookEdition: 7th ed., International ed.Publisher: Australia : South-Western/Cengage Learning, c2012 Description: xxiii, 648 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L218E 2012] (2).

13. Marketing research / Carl McDaniel, Jr., Roger Gates

by McDaniel, Carl D | Gates, Roger.

Call number: 658.83 M134M 2013 Material type: book BookEdition: 9th ed., International student versionPublisher: Singapore : John Wiley & Sons Singapore, c2013 Description: xxx, 636, [68] p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M134M 2013] (1).

14. Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl D | Lamb, Charles W | Hair, Joseph F.

Call number: 658.8 M134I 2013 Material type: book BookEdition: 12th ed., International ed.Publisher: Australia : South-Western/Cengage Learning, c2013. Description: xxviii, 835, [55] p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M134I 2013] (1).

15. MKTG 6 / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Call number: 658.8 L218M 2013 Material type: book BookEdition: 6th ed., Student ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013. Description: xvi, 400, [48] p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L218M 2013] (1).