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1. Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F.

Call number: 658.83 B967M 1998 Material type: book BookEdition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall, c1998 Description: xxi, 637, 12, 1, 11 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 B967M 1998] (2).

2. Marketing research essentials / Carl McDaniel, Jr., Roger Gates

by McDaniel, Carl D | Gates, Roger.

Call number: 658.83 M134M 2001 Material type: book BookEdition: 3rd ed.Publisher: Australia : South-Western College Publishing, c2001 Description: xxiv, 489, 9, 8, 7 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M134M 2001] (6).

3. Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Call number: 658.5 S588D Material type: book BookEdition: International ed.Publisher: Boston : McGraw-Hill, c2000 Description: xxii, 321 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.5 S588D] (2).

4. The Internet marketing plan : the complete guide to instant web presence / Kim M. Bayne

by Bayne, Kim M.

Call number: 658.800285 B361I 2000 Material type: book BookEdition: 2nd ed.Publisher: New York : John Wiley & Sons, c2000 Description: xix, 411 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285 B361I 2000] (2).

5. Marketing management : a strategic decision-making approach / Harper W. Boyd, Jr. ... [et al.]

by Boyd, Harper W.

Call number: 658.8 M345 2002 Material type: book BookEdition: 4th ed., International ed.Publisher: Boston : MaGraw-Hill/Irwin, c2002 Description: xxi, 594 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345 2002] (2).

6. Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249M 1999 Material type: book BookEdition: 3rd ed., International ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, c1999 Description: xxxv, 763, 12, 34, 15 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249M 1999] (2).

7. Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Call number: 658.802 C898S 2002 Material type: book BookEdition: 7th ed., International ed.Publisher: Boston : McGraw-Hill c2002 Description: xvi, 685 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 C898S 2002] (4).

8. Contemporary marketing / Louis E. Boone and David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Call number: 658.8 B724C 2004 Material type: book BookEdition: 11th ed.Publisher: Australia : Thomson/South-Western, c2004 Description: li, 599, [92] p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B724C 2004] (6).

9. Marketing research essentials / Carl McDaniel, Jr., Roger Gates

by McDaniel, Carl D | Gates, Roger.

Call number: 658.83 M134M 2004 Material type: book BookEdition: 4th ed.Publisher: Hoboken, N. J. : John Wiley & Sons, c2004 Description: xxv, 420, 14, 8, 11 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M134M 2004] (2).

10. Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

by Perreault, William D | McCarthy, Edmund Jerome.

Call number: 380.1 P455E 2003 Material type: book BookEdition: 9th ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, c2003 Description: xxxii, 624 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 380.1 P455E 2003] (3).

11. Marketing research / Bryan A. Lukas ... [et al.]

by Lukas, Bryan A.

Call number: 658.83 M345 Material type: book BookPublisher: Boston : McGraw-Hill, c2004 Description: xxiv, 675 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M345] (2).

12. Mastering import & export management / Thomas A. Cook with Rennie Alston and Kelly Raia

by Cook, Thomas A | Alston, Rennie | Raia, Kelly.

Call number: 658.84 C771M Material type: book BookPublisher: New York, N. Y. : Amacom, c2004 Description: xxii, 560 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 C771M] (2).

13. Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249M 2004 Material type: book BookEdition: 4th ed., International ed.Publisher: Upper Saddle River, N.J. : Pearson Education Prentice-Hall , c2004 Description: xxix, 713, 12, 34, 21, 2 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249M 2004] (2).

14. Contemporary marketing 2005 / Louis E. Boone, David L. Kurtz

by Boone, Louis E | Kurtz, David L.

Call number: 658.8 B724C 2005 Material type: book BookPublisher: Australia : Thomson/South-Western, c2005 Description: li, 599, [96] p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B724C 2005] (5).

15. Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson

by Malhotra, Naresh K | Peterson, Mark.

Call number: 658.83 M249B 2006 Material type: book BookEdition: 2nd ed., international ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2006 Description: xl, 631 p. : ill., cahrts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249B 2006] (4).

16. Contemporary marketing 2005 / Louis E. Boone, David L. Kurtz

by Boone, Louis E | Kurtz, David L.

Call number: 658.8 B724C 2005 Material type: book BookPublisher: Australia : Thomson/South-Western, c2005 Description: li, 599, [96] p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B724C 2005] (5).

17. Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Call number: 658.85 J73R 2005 Material type: book BookEdition: Internarional ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005 Description: xxiv, 451 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 J73R 2005] (2).

18. Strategic marketing planning / Peter Reed

by Reed, Peter W.

Call number: 658.802 R325S 2006 Material type: book BookEdition: 2nd ed.Publisher: South Melbourne, Vic. : Thomson/Nelson, 2006 Description: xi, 316 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 R325S 2006] (2).

19. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Call number: 658.8 B368M 2007 Material type: book BookEdition: 5th ed., International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2007 Description: xxxvi, 588 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B368M 2007] (2).

20. Marketing research / Donald R. Cooper, Pamela S. Schindler

by Cooper, Donald R | Schindler, Pamela S.

Call number: 658.83 C776M Material type: book BookEdition: International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2006 Description: xix, 790 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C776M] (2).