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1. The international business dictionary and reference / Lewis A. Presner

by Presner, Lewis A.

Call number: 658.04903 P934I (R.) Material type: book BookPublisher: New York : John Wiley, c1991 Description: xviii, 486 p.Availability: Items available for reference: [Call number: 658.04903 P934I] (1).

2. NTC's dictionary of direct mail and mailing list terminology and techniques / Nat G. Bodian

by Bodian, Nat G.

Call number: 658.8403 B667N (R.) Material type: book BookPublisher: Lincolnwood, Ill. : NTC, 1990 Description: 320 p.Availability: Items available for reference: [Call number: 658.8403 B667N] (1).

3. Macmillan dictionary of marketing & advertising / Michael J. Baker

by Baker, Michael J.

Call number: 658.8003 B168M 1990 (R.) Material type: book BookEdition: 2nd edPublisher: London : Macmillan Press, 1990 Description: viii, 271 p.Availability: Items available for reference: [Call number: 658.8003 B168M 1990] (1).

4. The marketing dictionary / Norman A. Hart, John Stapleton

by Hart, Norman A | Stapleton, John.

Call number: 658.8003 H326M 1992 (R.) Material type: book BookEdition: 4th edPublisher: Oxford : Butter Worth Heine Mann, 1992 Description: 252 p.Availability: Items available for reference: [Call number: 658.8003 H326M 1992] (1).

5. Dictionary of marketing terms / edited, Peter D. Bennett

by Bennett, Peter D.

Call number: 658.8003 D554 (R.) Material type: book BookPublisher: Chicago, Ill. : The American Maketing Association, 1988 Description: ix, 220 p.Availability: Items available for reference: [Call number: 658.8003 D554] (1).

6. Direct mail marketing design.

Call number: 381.1 D598 (R.) Material type: book BookPublisher: Rockport, Mass. : Rockport, c1994. Description: 158 p. : ill.Availability: Items available for reference: [Call number: 381.1 D598] (1).

7. Macmillan dictionary of marketing & advertising / Michael J. Baker.

by Baker, Michael J.

Call number: 658.8003 B168M (R.) Material type: book BookPublisher: London : Macmillan Rress, 1984. Description: 217 p.Availability: Items available for reference: [Call number: 658.8003 B168M] (1).

8. Dictionary of marketing and communication / Frank Jafkins.

by Jefkins, Frank.

Call number: 658.803 J45D (R.) Material type: book BookPublisher: New Delhi : Arnold-Heinemann, 1977. Description: 121 p.Availability: Items available for reference: [Call number: 658.803 J45D] (1).

9. Dictionary of marketing / A. Ivanovic, P. H. Collin

by Ivanovic, A | Collin, P. H.

Call number: 658.803 I93D 1996 (R.) Material type: book BookEdition: 2nd ed.Publisher: Middlesex : Peter Collin, 1996. Description: 223 p.Availability: Items available for reference: [Call number: 658.803 I93D 1996] (2).

10. The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler

by Lewis, Barbara R | Littler, Dale.

Call number: 650.03 B632 (R.) Material type: book BookPublisher: Oxford : Blackwell Business, 1997 Description: 274 p.Availability: Items available for reference: [Call number: 650.03 B632] (1).

11. Marketing by design : design driven merchandising / DK Holland with Sherwin Harris

by Holland, DK | Harris, Sherwin.

Call number: 741.6 H734M (R.) Material type: book BookPublisher: Rockport, Mass. : Rockport, c1997 Description: 245 p. : ill.Availability: Items available for reference: [Call number: 741.6 H734M] (1).

12. Marketing : the encyclopedic dictionary / David Mercer

by Mercer, David.

Call number: 653.8003 M345M (R.) Material type: book BookPublisher: Malden, Mass : Blackwell, 1999 Description: 422 p.Availability: Items available for reference: [Call number: 653.8003 M345M] (1).

13. Key concepts in marketing / Jonathan Sutherland and Diane Canwell

by Sutherland, Jonathan | Canwell, Diane.

Call number: 658.8003 S966K (R.) Material type: book BookPublisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004 Description: ix, 310 p.Availability: Items available for reference: [Call number: 658.8003 S966K] (1).

14. Go logo! a handbook of the art of global branding : 12 keys to creating successful global brands / Mac Cato

by Cato, Mac.

Call number: 658.827 C366G (R.) Material type: book BookPublisher: Beverly, Mass. : Rockport, c2010 Description: 208 p. : ill.Availability: Items available for reference: [Call number: 658.827 C366G] (1).

15. Legends in marketing : Philip Kotler / series editor, Jagdish N. Sheth

by Kotler, Philip | Sheth, Jagdish N.

Call number: 658.8 K87L (R.) Material type: book BookPublisher: New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2012 Description: 9 v. : ill., charts.Availability: Items available for reference: [Call number: 658.8 K87L] (9).