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1. Marketing / Courtland L. Bovee, John V. Thill

by Bovee, Courtland L | Thill, John V.

Call number: 658.8 B783M Material type: book BookEdition: International edPublisher: New York : McGraw-Hill, 1992 Description: 1 v (various pagings) : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B783M] (1).

2. Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Call number: 658.8 S792F 1991 Material type: book BookEdition: 9th ed., international edPublisher: New York : McGraw-Hill, 1991 Description: ix, 668 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S792F 1991] (1).

3. Marketing research : an applied approach / Thomas C. Kinner, James R. Taylor

by Kinnear, Thomas C | Taylor, James Ronald.

Call number: 658.83 K55M 1991 Material type: book BookEdition: 4th ed., international edPublisher: New York : McGraw-Hill, c1991 Description: xxi, 856 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 K55M 1991] (3).

4. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul

by Guiltinan, Joseph P | Paul, Gordon W.

Call number: 658.8 G962M 1991 Material type: book BookEdition: 4th ed., international edPublisher: New York : McGraw-Hill, c1991 Description: xvii, 449 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G962M 1991] (2).

5. Marketing challenges : cases and exercises / by Christopher H. Lovelock.

by Lovelock, Christopher H | Weninberg, Charles B.

Call number: 658 L911M Material type: book BookPublisher: Singapore : McGraw-Hill, c1986. Description: 665 p. : ill., maps.Availability: Items available for loan: PYULIB-CL [Call number: 658 L911M] (1).

6. Marketing management : strategies and programs / by Joseph P. Guiltinan and Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Call number: 658.8 G962M Material type: book BookPublisher: Auckland : McGraw-Hill International Book, 1982. Description: 412 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G962M] (1).

7. Marketing / James H. Myers.

by Myers, James H.

Call number: 658.8 M996M Material type: book BookPublisher: Singapore : McGraw-Hill, c1986. Description: 597 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M996M] (1).

8. Fundamentals of marketing / William J. Stanton, Charles Futrell.

by Stanton, William J | Futrell, Charles.

Call number: 658.8 S792F 1987 Material type: book BookEdition: 8th ed., International ed.Publisher: New York : McGraw-Hill, c1987. Description: x, 666 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S792F 1987] (3).

9. Marketing research : an applied approach / by Thomas C. Kinnear and James R. Taylor.

by Kinnear, Thomas C | Taylor, James R.

Call number: 658.83 K55M 1983 Material type: book BookEdition: 2nd ed.Publisher: New York : McGraw-Hill, c1983. Description: 698 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 K55M 1983] (1).

10. Advertising communications and promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Call number: 659.1 R835A 1998 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston, Mass. : McGraw-Hill, 1998, c1997 Description: xvi, 640 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A 1998] (1).

11. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo.

Call number: 658.8 Z48S 2000 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston : McGraw-Hill, c2000 Description: xxviii, 620 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 Z48S 2000] (1).

12. Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Call number: 658.83 H153M Material type: book BookEdition: International ed.Publisher: Boston : Irwin/McGraw-Hill, c2000 Description: xxii, 682 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 H153M] (1).

13. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Call number: 658.8 E85M 2004 Material type: book BookEdition: 13th ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, c2004 Description: xxi, 650, [59] p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 E85M 2004] (1).