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1. Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Call number: 658.8342 E57C 1990 Material type: book BookEdition: 6th edPublisher: Chicago : Dryden Press, c1990 Description: xxvii, 789, G16, I21 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1990] (1).

2. Basic marketing research / Gilbert A. Churchill, Jr

by Churchill, Gilbert A.

Call number: 658.83 C563B 1992 Material type: book BookEdition: 2nd ed., international edPublisher: Fort Worth, Tex. : Dryden Press, c1992 Description: xxi, 837 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563B 1992] (1).

3. Consumer behavior / James F. Engel, Roger D. Blackwell

by Engel, James F | Blackwell, Roger D.

Call number: 658.8342 E57C 1982 Material type: book BookEdition: 4th ed., international edPublisher: Chicago : The Dryden Press, c1982 Description: vii, 690 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1982] (1).

4. Consumer behavior / James A. Engel, Roger D. Blackwell, Paul W. Miniard

by Engel, James A | Blackwell, Roger D | Miniard, Paul W.

Call number: 658.8342 E57C 1986 Material type: book BookEdition: 5th ed., international edPublisher: Chicago : Dryden Press, c1986 Description: xvii, 633 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1986] (1).

5. Contemporary marketing plus / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Call number: 658.8 B724C 1995 Material type: book BookEdition: 8th ed., international ed.Publisher: Fort Warth, Tex. : The Dryden Press, c1995. Description: 1 v. (various pagings).Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B724C 1995] (1).

6. Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Call number: 658.8342 E57C 1995 Material type: book BookEdition: 8th ed., international ed.Publisher: Fort Worth, Tex. : Dryden, c1995. Description: 1 v. (various pagings).Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1995] (1).

7. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]

by Parente, Donald.

Call number: 659.113 A244 Material type: book BookPublisher: Fort Worth, Tex. : Dryden Press, c1996 Description: xx, 363 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 A244] (1).

8. Contemporary marketing 1999 / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Call number: 658.8 B724C Material type: book BookPublisher: Fort Worth, Tex. : The Dryden Press, c1999 Description: xxxiii, 742, [83] p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B724C] (1).

9. International marketing / Vern Terpstra, Ravi Sarathy

by Terpstra, Vern | Sarathy, Ravi.

Call number: 658.848 T322I 2000 Material type: book BookEdition: 8th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxv, 753 p. : maps.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 T322I 2000] (2).

10. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).

11. Marketing strategy : a global perspective / Vernon R. Stauble

by Stauble, Vernon R.

Call number: 658.8 S798M Material type: book BookPublisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxii, 451 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S798M] (1).