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1. Marketing strategy : planning and implementation / Orville C. Walker, Jr, Harper W. Boyd, Jr, Jean-Claude Larreche

by Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude.

Call number: 658.802 W182M Material type: book BookEdition: International student edPublisher: Homewood, Ill. : Irwin, 1992 Description: xxiv, 503 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 W182M] (1).

2. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, Edmund Jerome | Perreault, William D.

Call number: 658.8 M123B 1984 Material type: book BookEdition: 8th ed.Publisher: Homewood, Ill. : Irwin, 1984. Description: xvii, 841 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M123B 1984] (1).

3. International marketing / Philip R. Cateora.

by Cateora, Philip R.

Call number: 658.848 C359I 1987 Material type: book BookEdition: 6th ed.Publisher: Homewood, Ill. : Richard D. Irwin ; Tokyo : Toppan, 1987. Description: xvii, 839 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 C359I 1987] (1).

4. Promotional strategy : managing the marketing communications process / by James F. Engel ... [et al.].

by Engel, James F.

Call number: 659 E57P 1983 Material type: book BookEdition: 5th ed.Publisher: Homewood, Ill. : Richard D. Irwin, 1983. Description: 655 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659 E57P 1983] (1).

5. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie.

Call number: 658.8342 P478C 1996 Material type: book BookEdition: 4th ed.Publisher: Chicago : Irwin, c1996 Description: xxvii, 738 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 P478C 1996] (1).

6. International marketing / Philip R. Cateora

by Cateora, Philip R.

Call number: 658.848 C359I 1993 Material type: book BookEdition: 8th ed.Publisher: Homewood, Ill. : Irwin, c1993 Description: xxiv, 776 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 C359I 1993] (1).

7. Cases in marketing management / by Kenneth L. Bernhardt and Thomas C. Kinnear.

by Bernhardt, Kenneth L | Kinnear, Thomas C.

Call number: 658.8 B527C 1997 Material type: book BookEdition: 7th ed.Publisher: Boston, Mass. : McGraw Hill, c1997. Description: xiv, 665 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B527C 1997] (1).