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1. Branding a key marketing tool / edited by John M. Murphy.

by Murphy, John M.

Call number: 658.827 B818 Material type: book BookPublisher: Hamshire : Macmillan, / c1987. Description: xii, 192 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B818] (1).

2. Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty

by Duncan, Tom | Moriarty, Sandra Ernst.

Call number: 658.827 D912D Material type: book BookPublisher: New York : McGraw Hill, c1997 Description: xix, 284 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 D912D] (1).

3. Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson

by Nilson, Torsten H.

Call number: 658.827 N712C Material type: book BookPublisher: Chichester, England. : John Wiley & Sons, 1999, c1998. Description: ix, 235 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 N712C] (1).

4. Asian branding : a great way to fly / Ian Batey

by Batey, lan.

Call number: 658.827 B329A Material type: book BookPublisher: Singapore : Prentice-Hall, c2002 Description: x, 412 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B329A] (1).

5. Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann

by Gregory, James R | Wiechmann, Jack G.

Call number: 658.827 G822B Material type: book BookPublisher: Chicago, Ill., : McGraw-Hill c2002 Description: xxiv, 232 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 G822B] (1).

6. The ultimate CRM handbook : strategies and concepts for buliding enduring customer loyalty and profitability / John G. Freeland, editor

by Freeland, John.

Call number: 658.812 U47 Material type: book BookPublisher: New York : McGraw-Hill, c2003 Description: viii, 353 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 U47] (1).

7. Principles of advertising & IMC / Tom Duncan

by Duncan, Tomas R.

Call number: 658.827 D912P 2005 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, c2005 Description: xxvii, 774 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 D912P 2005] (1).

8. Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig

by Haig, Matt.

Call number: 658.827 H149B Material type: book BookPublisher: London : Kogan Page, 2003 Description: viii, 310 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 H149B] (1).

9. Brand new justice : the upside of global branding [electronic resource]/ Simon Anholt.

by Anholt, Simon | NetLibrary, Inc.

Call number: 658.827 Material type: book BookPublisher: Oxford ; Boston : Butterworth-Heinemann, 2003. Description: vii, 180 p.Online access: Bibliographic record display An electronic book accessible through the World Wide Web; click for information Availability: No items available

10. The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband

by Chadha, Radha | Husband, Paul.

Call number: 306.34 C432C Material type: book BookPublisher: London ; Boston, Mass. : Nicholas Brealey International, 2006 Description: 314 p. : ill., maps.Other title: Inside Asia's love affair with luxury.Availability: Items available for loan: PYULIB-CL [Call number: 306.34 C432C] (1).

11. Developing winning brand strategies / Lars Finskud

by Finskud, Lars.

Call number: 658.827 F516D Material type: book BookPublisher: New York, N.Y. : Business Expert Press, 2009 Description: 104 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 F516D] (1).

12. Brand Hollywood : selling entertainment in a global media age / Paul Grainge

by Grainge, Paul.

Call number: 384.830973 G743B Material type: book BookPublisher: London : Routledge/Taylor & Francis Group, 2008 Description: xii, 212 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 384.830973 G743B] (1).

13. The economy of brands / Jan Lindemann

by Lindemann, Jan.

Call number: 658.827 L743E Material type: book BookPublisher: Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2010 Description: ix, 184 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 L743E] (1).

14. Brand relevance : making competitors irrelevant / David A. Aaker

by Aaker, David A.

Call number: 658.827 A111B Material type: book BookPublisher: San Francisco, Calif. : Jossey-Bass, c2011 Description: xvi, 381 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 A111B] (1).

15. Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace

by De Chernatony, Leslie | McDonald, Malcolm | Wallace, Elaine.

Call number: 658.827 D278C 2011 Material type: book BookEdition: 4th ed.Publisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann/Elsevier, 2011 Description: xxv, 483 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 D278C 2011] (1).

16. Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo.

by Chevalier, Michel | Mazzalovo, Gerald.

Call number: 658.827 C527L 2012 Material type: book BookEdition: 2nd ed.Publisher: Singapore : John Wiley & Sons Singapore, 2012. Description: xx, 316 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 C527L 2012] (1).

17. Branding in a competitive marketplace / Rajat K. Baisya.

by Baisya, Rajat K.

Call number: 658.827 B163B Material type: book BookPublisher: New Delhi : Sage Response, 2013. Description: xxxi, 229 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B163B] (1).

18. Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

by Wheeler, Alina.

Call number: 658.827 W562D 2013 Material type: book BookEdition: 4th ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2013. Description: x, 326 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 W562D 2013] (1).

19. Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

by Perrey, Jesko | Spillecke, Dennis.

Call number: 658.87 P455R 2013 Material type: book BookEdition: 2nd ed.Publisher: Chichester, U.K. : John Wiley & Sons, 2013. Description: xxii, 374 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.87 P455R 2013] (1).

20. Think new ASEAN! : rethinking marketing towards ASEAN economic community / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.

by Kotler, Philip | Kartajaya, Hermawan | Hooi, Den Huan.

Call number: 658.800959 K87T Material type: book BookPublisher: [Singapore] : McGraw-Hill Education (Asia), c2015. Description: xiv, 247 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.800959 K87T] (1).