Your search returned 32 results from 145803 records. Subscribe to this search

|
1. The open brand : when push comes to pull in a web-made world / Kelly Mooney and Nita Rollins

by Mooney, Kelly | Rollins, Nita.

Call number: 658.827 M818O Material type: book BookPublisher: Berkeley, Calif. : New Riders, c2008 Description: 204 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 M818O] (1).

2. Nation branding : concepts, issues, practice / Keith Dinnie

by Dinnie, Keith.

Call number: 658.827 D585N Material type: book BookPublisher: Oxford : Butterworth-Heinemann/Elsevier, 2008 Description: xxiv, 264 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 D585N] (1).

3. Brand new justice : the upside of global branding [electronic resource]/ Simon Anholt.

by Anholt, Simon | NetLibrary, Inc.

Call number: 658.827 Material type: book BookPublisher: Oxford ; Boston : Butterworth-Heinemann, 2003. Description: vii, 180 p.Online access: Bibliographic record display An electronic book accessible through the World Wide Web; click for information Availability: No items available

4. Developing winning brand strategies / Lars Finskud

by Finskud, Lars.

Call number: 658.827 F516D Material type: book BookPublisher: New York, N.Y. : Business Expert Press, 2009 Description: 104 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 F516D] (1).

5. Go logo! a handbook of the art of global branding : 12 keys to creating successful global brands / Mac Cato

by Cato, Mac.

Call number: 658.827 C366G (R.) Material type: book BookPublisher: Beverly, Mass. : Rockport, c2010 Description: 208 p. : ill.Availability: Items available for reference: [Call number: 658.827 C366G] (1).

6. Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Call number: 658.827 C488B Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2010 Description: xvi, 224 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 C488B] (1).

7. Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport

by Rappaport, Stephen D.

Call number: 658.872 R221L Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2011 Description: xiii, 302 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 R221L] (1).

8. Branded lives : the production and consumption of meaning at work / edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola

by Brannan, Matthew J | Parsons, Elizabeth | Priola, Vincenza.

Call number: 331.25 B817 Material type: book BookPublisher: Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar, c2011 Description: xiv, 201 p.Availability: Items available for loan: PYULIB-CL [Call number: 331.25 B817] (1).

9. Understanding sponsored search : core elements of keyword advertising / Jim Jansen

by Jansen, Jim.

Call number: 659.144 J55U Material type: book BookPublisher: New York : Cambridge University Press, 2011 Description: xix, 277 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.144 J55U] (1).

10. Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen

by Kerpen, Dave.

Call number: 658.872 K39L Material type: book BookPublisher: New York : McGraw-Hill, c2011 Description: x, 260 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 K39L] (1).

11. The economy of brands / Jan Lindemann

by Lindemann, Jan.

Call number: 658.827 L743E Material type: book BookPublisher: Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2010 Description: ix, 184 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 L743E] (1).

12. Brand relevance : making competitors irrelevant / David A. Aaker

by Aaker, David A.

Call number: 658.827 A111B Material type: book BookPublisher: San Francisco, Calif. : Jossey-Bass, c2011 Description: xvi, 381 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 A111B] (1).

13. Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace

by De Chernatony, Leslie | McDonald, Malcolm | Wallace, Elaine.

Call number: 658.827 D278C 2011 Material type: book BookEdition: 4th ed.Publisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann/Elsevier, 2011 Description: xxv, 483 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 D278C 2011] (1).

14. Manager's guide to online marketing / Jason D. Weaver.

by Weaver, Jason D.

Call number: 658.872 W363M Material type: book BookPublisher: New York : McGraw-Hill, c2013. Description: xiv, 201 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 W363M] (1).

15. Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta

by Fuggetta, Rob.

Call number: 658.82 F958B Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2012 Description: xx, 283 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 F958B] (1).

16. Follow me! : creating a personal brand with Twitter / Sarah-Jayne Gratton.

by Gratton, Sarah-Jayne.

Call number: 658.872 G773F Material type: book BookPublisher: Indianapolis, Ind. : John Wiley & Sons, c2012. Description: xxv, 262 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 G773F] (1).

17. Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Call number: 658.827 H149B 2011 Material type: book BookEdition: 2nd ed.Publisher: London : Kogan Page, 2011. Description: xiv, 242 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 H149B 2011] (1).

18. Brand journalism / Andy Bull.

by Bull, Andy.

Call number: 658.827 B935B Material type: book BookPublisher: London ; New York : Routledge/Taylor & Francis Group, 2013. Description: ix, 277 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B935B] (1).

19. Promotional culture and convergence : markets, methods, media / edited by Helen Powell.

by Powell, Helen.

Call number: 658.8 P965 Material type: book BookPublisher: London ; New York : Routledge/Taylor & Francis Group, 2013. Description: x, 238 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P965] (1).

20. Branding in a competitive marketplace / Rajat K. Baisya.

by Baisya, Rajat K.

Call number: 658.827 B163B Material type: book BookPublisher: New Delhi : Sage Response, 2013. Description: xxxi, 229 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B163B] (1).