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1. Upside-down marketing : turning your ex-customers into your best customers / George R. Walther.

by Walther, George R.

Call number: 685.8 W237U Material type: book BookPublisher: New York : McGraw-Hill, c1994. Description: xix, 209 p.Availability: Items available for loan: PYULIB-CL [Call number: 685.8 W237U] (1).

2. Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon

by Gordon, Ian H.

Call number: 658.8 G663R Material type: book BookPublisher: Toronto, Ont. : John Wiley & Sons Canada, c1998 Description: xx, 314 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G663R] (1).

3. Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong

by Hagel, John | Armstrong, Arthur G.

Call number: 658.800285467 H141N Material type: book BookPublisher: Boston, Mass. : Harvard Business School Press, c1997 Description: xv, 238 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285467 H141N] (2).

4. Consumers and services / Mark Gabbott and Gillian Hogg.

by Gabbott, Mark | Hogg, Gillian.

Call number: 658.812 G112C Material type: book BookPublisher: Chichester, England. : John Wiley & Sons, c1998. Description: xi, 271 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 G112C] (1).

5. Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger

by Stone, Merlin | Woodcock, Neil | Machtynger, Liz.

Call number: 658.812 S879C 2000 Material type: book BookEdition: 2nd ed.Publisher: London : Kogan Page, 2000 Description: xii, 228 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 S879C 2000] (1).

6. Tips & tactics for serving customers on the internet / by Joanne Y. Cleaver

by Cleaver, Joanne Y.

Call number: 658.872 C623T Material type: book BookEdition: 1st ed.Publisher: Boston, Mass. : Business Resources, c2001 Description: 96 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 C623T] (1).

7. CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg

by Greenberg, Paul.

Call number: 658.87 G798C Material type: book BookPublisher: New York : Osborne/McGraw-Hill, c2001 Description: xxiii, 360 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.87 G798C] (1).

8. Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell

by Newell, Frederick.

Call number: 658.84 N544L Material type: book BookPublisher: New York : McGraw-Hill, c2000 Description: xx, 325 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 N544L] (1).

9. The ultimate CRM handbook : strategies and concepts for buliding enduring customer loyalty and profitability / John G. Freeland, editor

by Freeland, John.

Call number: 658.812 U47 Material type: book BookPublisher: New York : McGraw-Hill, c2003 Description: viii, 353 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 U47] (1).

10. Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers

by Peppers, Don | Rogers, Martha.

Call number: 658.812 P424M Material type: book BookPublisher: Hoboken, N. J. : John Wiley & Sons, c2004 Description: xi, 516 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 P424M] (1).

11. Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Call number: 658.85 J73R 2005 Material type: book BookEdition: Internarional ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005 Description: xxiv, 451 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 J73R 2005] (2).

12. Management extra. Managing markets and customers [electronic resource]

by NetLibrary, Inc.

Call number: 658.802 Material type: book BookEdition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier : eLearn : Pergamon Flexible Learning, 2006. Other title: Managing markets and customers.Online access: Bibliographic record display An electronic book accessible through the World Wide Web; click for information Availability: No items available

13. eMarketing strategies for the complex sale / Ardath Albee

by Albee, Ardath.

Call number: 658.872 A328E Material type: book BookPublisher: New York : McGraw-Hill, c2010 Description: xix, 249 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 A328E] (1).

14. The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath

by Gilbreath, Bob.

Call number: 658.5 G466N Material type: book BookPublisher: New York : McGraw-Hill, c2010 Description: x, 288 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.5 G466N] (1).

15. Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby

by Baron, Steve | Conway, Tony | Warnaby, Gary.

Call number: 658.812 B265R Material type: book BookPublisher: Los Angeles : Sage, 2010 Description: viii, 202 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 B265R] (1).

16. Sams teach yourself Microsoft Dynamics CRM 4 in 24 hours / Anne Stanton

by Stanton, Anne.

Call number: 658.8120285 S792S Material type: book BookPublisher: Indianapolis, Ind. : Sams, c2010 Description: xiii, 459 p. : ill., charts.Other title: Microsoft Dynamics CRM 4 in 24 hours.Availability: Items available for loan: PYULIB-CL [Call number: 658.8120285 S792S] (1).

17. Mobile marketing : finding your customers no matter where they are / Cindy Krum

by Krum, Cindy.

Call number: 658.872 K94M Material type: book BookPublisher: Indianapolis, Ind. : Que, c2010 Description: xvi, 343 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 K94M] (1).

18. Handbook of CRM : achieving excellence in customer management / Adrian Payne

by Payne, Adrian.

Call number: 658.812 P346H Material type: book BookPublisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann/Elsevier, 2006 Description: xx, 438 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 P346H] (1).

19. Relationship selling / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Call number: 658.85 J73R 2008 Material type: book BookEdition: 2nd ed., International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2008 Description: xxvii, 446 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 J73R 2008] (2).

20. The competitive advantage of customer centricity / Sathit Parniangtong

by Sathit Parniangtong.

Call number: 658.812 S253C Material type: book BookPublisher: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, c2010 Description: xiii, 371 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 S253C] (1).