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1. Strategic international marketing / Hans Gunther Meissner

by Meissner, Hans Gunther.

Call number: 382.6 M151S Material type: book BookPublisher: Berlin : Springer-Verlag, c1990 Description: xi, 178 p.Availability: Items available for loan: PYULIB-CL [Call number: 382.6 M151S] (1).

2. The international business dictionary and reference / Lewis A. Presner

by Presner, Lewis A.

Call number: 658.04903 P934I (R.) Material type: book BookPublisher: New York : John Wiley, c1991 Description: xviii, 486 p.Availability: Items available for reference: [Call number: 658.04903 P934I] (1).

3. International marketing / Philip R. Cateora and John M. Hess

by Cateora, Philip R | Hess, John M.

Call number: 658.848 C359I 1975 Material type: book BookEdition: 3rd ed.Publisher: Homewood, Ill. : Richard D. Irwin, 1975 Description: xv, 761 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 C359I 1975] (1).

4. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

by Czinkota, Michael R | Ronkainen, Ilkka A.

Call number: 658.848 C998I 1990 Material type: book BookEdition: 2nd edPublisher: Fort Worth, Tex. : Dryden, c1990 Description: xxviii, 846 p. : ill., maps.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 C998I 1990] (1).

5. International marketing : a global perspective / Lee D. Dahringer, Hans Muhlbacher

by Dahringer, Lee D | Muhlbacher, Hans.

Call number: 658.848 D131I Material type: book BookPublisher: Reading, Mass. : Addison-Wesley, 1991 Description: xxvi, 677 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 D131I] (1).

6. Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch, Christopher A. Bartlet

by Buzzell, Robert D | Quelch, John A | Bartlett, Christopher A.

Call number: 658.848 B992G 1992 Material type: book BookEdition: 2nd edPublisher: Reading, Mass. : Addison-Wesley, c1992 Description: xi, 751 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 B992G 1992] (1).

7. Global marketing / Richard L. Sandhusen.

by Sandhusen, Richard L.

Call number: 658.848 S217G Material type: book BookPublisher: Hauppauge, N.Y. : Barron's, c1994. Description: vi, 346 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 S217G] (1).

8. Global marketing / Douglas Lamont.

by Lamont, Douglas F.

Call number: 658.848 L234 G Material type: book BookPublisher: Cambridge, Mass. : Blackwell, 1996. Description: xx, 597 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 L234 G] (1).

9. Export practice and management / Alan E. Branch.

by Branch, Alan E.

Call number: 658.848 B816E 1994 Material type: book BookEdition: 3rd ed.Publisher: London : Chapman & Hall, 1994. Description: xiv, 456 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 B816E 1994] (1).

10. Global marketing : concepts, strategies, practice / Syed H. Akhter.

by Akhter, Syed H.

Call number: 658.848 A315G Material type: book BookPublisher: Cincinnati, Ohio. : South-Western, College, c1995. Description: xxii, 168, 634, 11 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 A315G] (2).

11. Global marketing : perspectives and cases / Salah S. Hassan, Roger D. Blackwell.

by Hassan, Salah S | Blackwell, Roger D.

Call number: 658.848 H353G Material type: book BookEdition: International ed.Publisher: Fort Worth : Harcourt Brace College, c1994. Description: xxiii, 582 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 H353G] (1).

12. The new competition / by Philip Kotler ... [et al.].

by Kotler, Philip.

Call number: 382.0952 K87N Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, [c1985?]. Description: 292 p.Availability: Items available for loan: PYULIB-CL [Call number: 382.0952 K87N] (1).

13. International marketing / Philip R. Cateora.

by Cateora, Philip R.

Call number: 658.848 C359I 1987 Material type: book BookEdition: 6th ed.Publisher: Homewood, Ill. : Richard D. Irwin ; Tokyo : Toppan, 1987. Description: xvii, 839 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 C359I 1987] (1).

14. Multinational marketing management / Warren J. Keegan.

by Keegan, Warren J.

Call number: 658.848 K26M 1984 Material type: book BookEdition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall , c1984. Description: 698 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 K26M 1984] (1).

15. International marketing / Stanley J. Paliwoda.

by Paliwoda, Stanley J.

Call number: 658.848 P163I Material type: book BookPublisher: Oxford, London : Heinemann, c1986. Description: xii, 308 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 P163I] (1).

16. International marketing / by Ruel Kahler and Roland L. Kramer.

by Kahler, Ruel | Kramer, Roland L.

Call number: 658.848 K12I 1977 Material type: book BookEdition: 4th ed.Publisher: Cincinati, OH. : South-Western Publishing, c1977. Description: 425 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 K12I 1977] (1).

17. International marketing : cases from Malaysia / Sieh Lee Mei Ling.

by Sieh Lee Mei Ling.

Call number: 658.848 S571I Material type: book BookPublisher: Singapore : Institute of Southeast Asian Studies, c1985. Description: ... p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 S571I] (1).

18. International dimensions of marketing / Vern Terpstra.

by Terpstra, Vern.

Call number: 658.848 T322I Material type: book BookPublisher: Boston, Mass. : Kent, c1982. Description: xi, 186 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 T322I] (2).

19. Global marketing management : a strategic perspective / Brian Toyne, Peter G. P. Walters.

by Toyne, Brian | Walters, Peter George Pakenham.

Call number: 658.848 T756G Material type: book BookPublisher: Boston : Allyn and Bacon, c1989. Description: xx, 745 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 T756G] (1).

20. International marketing strategies : how to build international market share / Erick Wiklund.

by Wiklund, Erik.

Call number: 658.848 W663I Material type: book BookPublisher: New York : McGraw-Hill, c1987. Description: 195 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 W663I] (1).