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1. Multidimensional scaling : concepts and applications / Paul E. Green, Frank J. Carmone, Jr., Scott M. Smith

by Green, Paul E | Carmone, Frank J., Jr | Smith, Scott M.

Call number: 658.83028 G797M Material type: book BookEdition: International student edPublisher: Boston : Allyn and Bacon, c1989 Description: vii, 407 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83028 G797M] (1).

2. Exploring marketing research / William G. Zikmund

by Zikmund, William G.

Call number: 658.83 Z68E 1991 Material type: book BookEdition: 4th ed., international edPublisher: Chicago : The Dryden Press, 1991 Description: xxiv, 834 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 Z68E 1991] (1).

3. Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Call number: 658.83 C563M 1991 Material type: book BookEdition: 5th ed., international edPublisher: Fort Worth, Tex. : Dryden Press, 1991 Description: xxxii, 1070 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563M 1991] (2).

4. Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Call number: 658.8342 E57C 1990 Material type: book BookEdition: 6th edPublisher: Chicago : Dryden Press, c1990 Description: xxvii, 789, G16, I21 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1990] (1).

5. Basic marketing research / Gilbert A. Churchill, Jr

by Churchill, Gilbert A.

Call number: 658.83 C563B 1992 Material type: book BookEdition: 2nd ed., international edPublisher: Fort Worth, Tex. : Dryden Press, c1992 Description: xxi, 837 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563B 1992] (1).

6. Contemporary cases in consumer behavior / Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel

by Blackwell, Roger D | Talarzyk, W. Wayne | Engel, James F.

Call number: 658.8342 B632C 1990 Material type: book BookEdition: 3rd edPublisher: Chicago : Dryden Press, 1990 Description: x, 517 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 B632C 1990] (1).

7. Research for marketing decision making / James G. Barnes

by Barnes, James G.

Call number: 658.83 B261R Material type: book BookPublisher: Toronto : McGraw-Hill Ryerson, 1991 Description: ix, 707 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 B261R] (1).

8. Marketing research : an applied approach / Thomas C. Kinner, James R. Taylor

by Kinnear, Thomas C | Taylor, James Ronald.

Call number: 658.83 K55M 1991 Material type: book BookEdition: 4th ed., international edPublisher: New York : McGraw-Hill, c1991 Description: xxi, 856 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 K55M 1991] (3).

9. Marketing research / A. Parasuraman

by Parasuraman, A.

Call number: 658.83 P223M 1991 Material type: book BookEdition: 2nd edPublisher: Reading, Mass. : Addison-Wesley, 1991 Description: xiv, 898 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 P223M 1991] (1).

10. Market research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249M Material type: book BookEdition: International edPublisher: New Jersey, N.J. : Prentice-Hall International, c1993 Description: xxxii, 857 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249M] (1).

11. Marketing research / David J. Luck, Ronald S. Rubin

by Luck, David Johnston | Rubin, Ronald S.

Call number: 658.83 L941M 1987 Material type: book BookEdition: 7th ed., international edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987 Description: xvii, 683 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 L941M 1987] (2).

12. Marketing research : pringiples and applications / Melvin Crask, Richard J. Fox, Roy G. Stout

by Crask, Melvin | Fox, Richard J | Stout, Roy G.

Call number: 658.85 C894M Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1995 Description: xv, 642 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 C894M] (1).

13. Consumer behavior / James F. Engel, Roger D. Blackwell

by Engel, James F | Blackwell, Roger D.

Call number: 658.8342 E57C 1982 Material type: book BookEdition: 4th ed., international edPublisher: Chicago : The Dryden Press, c1982 Description: vii, 690 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1982] (1).

14. Consumer behavior / James A. Engel, Roger D. Blackwell, Paul W. Miniard

by Engel, James A | Blackwell, Roger D | Miniard, Paul W.

Call number: 658.8342 E57C 1986 Material type: book BookEdition: 5th ed., international edPublisher: Chicago : Dryden Press, c1986 Description: xvii, 633 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1986] (1).

15. Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Call number: 658.83 C563M 1995 Material type: book BookEdition: 6th ed., international ed.Publisher: Fort Worth, Tex. : Dryden Press, c1995. Description: xxxiv, 1117, [7], 14, 23 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563M 1995] (2).

16. Research methods in marketing and management / Behezuz N. Sethna, Leonard Groeneveld.

by Sethna, Behezuz N | Groeneveld, Leonard.

Call number: 658.0072 S495R Material type: book BookPublisher: New Delhi : Tata McGraw-Hill, c1984. Description: xvii, 331 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.0072 S495R] (1).

17. Data processing in marketing / Merle W. Wood.

by Wood, Merle W.

Call number: 658.05 W877D Material type: book BookPublisher: New York : McGraw-Hill, c1971. Description: 132 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.05 W877D] (1).

18. Marketing research : private and public sector decision / by David A.Aaker and George S.Day.

by Aaker, David A | Day, George S.

Call number: 658.83 A111M Material type: book BookPublisher: New York : John Wiley, c1980. Description: 628 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 A111M] (2).

19. Marketing research / David A.Aaker, Geoge S.Day.

by Aaker, David A | Day, George S.

Call number: 658.83 A111M 1986 Material type: book BookEdition: 3rd ed.Publisher: New York : John Wiley & Sons, c1986. Description: xvi, 677 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 A111M 1986] (1).

20. Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch

by Boyd, Harper W | Westfall, Ralph | Stasch, Stanley F.

Call number: 658.83 B789M 1981 Material type: book BookEdition: 5th ed.Publisher: Homewood, Ill. : Richard D. Irwin, 1981. Description: 693 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 B789M 1981] (2).