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41. International marketing : a global perspective / Lee D. Dahringer, Hans Muhlbacher

by Dahringer, Lee D | Muhlbacher, Hans.

Call number: 658.848 D131I Material type: book BookPublisher: Reading, Mass. : Addison-Wesley, 1991 Description: xxvi, 677 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 D131I] (1).

42. Direct marketing / Harbert Katzenstein, William S. Sachs

by Katzenstein, Herbert | Sachs, William S.

Call number: 658.84 K19D 1992 Material type: book BookEdition: 2nd edPublisher: New York, N.Y. : Macmillan, 1992 Description: xiii, 514 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 K19D 1992] (1).

43. Services marketing / Christopher H. Lovelock

by Lovelock, Christopher H.

Call number: 658.8 L911S 1991 Material type: book BookEdition: 2nd edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1991 Description: xvi, 526 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 1991] (1).

44. Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan

by Schoell, William F | Guiltinan, Joseph P.

Call number: 658.8 S364M 1990 Material type: book BookEdition: 4th edPublisher: Boston : Allyn and Bacon, 1990 Description: xxiv, 790 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S364M 1990] (2).

45. Marketing / Joel R. Evans, Barry Berman

by Evans, Joel R | Berman, Barry.

Call number: 658.8 E92M 1990 Material type: book BookEdition: 4th ed.Publisher: New York, N.Y. : Macmillan, 1990. Description: xxix, 780, A79, I30 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 E92M 1990] (1).

46. Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr

by Cravens, David W | Lamb, Charles W., Jr.

Call number: 658.802 C898S 1990 Material type: book BookEdition: 3rd edPublisher: Homewood, Ill. : Irwin, 1990 Description: xviii, 742 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 C898S 1990] (2).

47. Retail merchandising : concepts, dynamics and applications / Ernest H. Risch

by Risch, Ernest H.

Call number: 381.1 R595R Material type: book BookPublisher: Columbus, Ohio : Merrill, c1987 Description: x, 591 p.Availability: Items available for loan: PYULIB-CL [Call number: 381.1 R595R] (1).

48. The best readings from business marketing magazine : views from the trenches / Valirie Kijewski, Bob Donath, David T. Wilson, editor

by Donath, Bob | Wilson, David T | Kijewski, Valerie.

Call number: 658.84 B561 Material type: book BookPublisher: Boston, Mass. : PWS-KENT, 1993 Description: xiv, 379 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 B561] (1).

49. Marketing communications : from fundamental to strategies / Michael L. Rothschild

by Rothschild, Michael L.

Call number: 658.8 R847M Material type: book BookPublisher: Lexington, Mass. : D.C. Heath, c1987 Description: xviii, 766, A11 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R847M] (1).

50. StreetSmart marketing / Jeff Slutsky with Marc Slutsky

by Slutsky, Jeff | Slutsky, Marc.

Call number: 658.8 S634S Material type: book BookPublisher: New York : John Wiley, 1989 Description: xiii, 241 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S634S] (2).

51. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Call number: 658.802 K87M 1991 Material type: book BookEdition: 7th edPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1991 Description: xxvi, 756.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 K87M 1991] (3).

52. Marketing / Joel R. Evans, Barry Berman

by Evans, Joel R | Berman, Barry.

Call number: 658.8 E92M 1990 Material type: book BookEdition: 4th edPublisher: New York, N.Y. : Macmillan, c1990 Description: xxix, 780 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 E92M 1990] (1).

53. Marketing research : an applied approach / Thomas C. Kinner, James R. Taylor

by Kinnear, Thomas C | Taylor, James Ronald.

Call number: 658.83 K55M 1991 Material type: book BookEdition: 4th ed., international edPublisher: New York : McGraw-Hill, c1991 Description: xxi, 856 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 K55M 1991] (3).

54. The portable MBA in marketing / Alexander Hiam, Charles D. Schewe

by Hiam, Alexander | Schewe, Charles D.

Call number: 658.8 H623P Material type: book BookPublisher: New York, N.Y. : John Wiley, 1992 Description: xiv, 464 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H623P] (1).

55. Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho

by Meidan, Arthur | Moutinho, Luiz.

Call number: 658.8 M934C Material type: book BookPublisher: Wokingham, England : Addison-Wesley, 1993 Description: xiv, 304 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M934C] (1).

56. Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch, Christopher A. Bartlet

by Buzzell, Robert D | Quelch, John A | Bartlett, Christopher A.

Call number: 658.848 B992G 1992 Material type: book BookEdition: 2nd edPublisher: Reading, Mass. : Addison-Wesley, c1992 Description: xi, 751 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 B992G 1992] (1).

57. Marketing research / A. Parasuraman

by Parasuraman, A.

Call number: 658.83 P223M 1991 Material type: book BookEdition: 2nd edPublisher: Reading, Mass. : Addison-Wesley, 1991 Description: xiv, 898 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 P223M 1991] (1).

58. Market research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249M Material type: book BookEdition: International edPublisher: New Jersey, N.J. : Prentice-Hall International, c1993 Description: xxxii, 857 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249M] (1).

59. Marketing research / David J. Luck, Ronald S. Rubin

by Luck, David Johnston | Rubin, Ronald S.

Call number: 658.83 L941M 1987 Material type: book BookEdition: 7th ed., international edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987 Description: xvii, 683 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 L941M 1987] (2).

60. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul

by Guiltinan, Joseph P | Paul, Gordon W.

Call number: 658.8 G962M 1991 Material type: book BookEdition: 4th ed., international edPublisher: New York : McGraw-Hill, c1991 Description: xvii, 449 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G962M 1991] (2).