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1. Visual persuasion : the role of images in advertising / Paul Messaris

by Messaris, Paul.

Call number: 659.1042 M583V Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c1997 Description: xxii, 296 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1042 M583V] (1).

2. Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen

by Stoklossa, Uwe | Rempen, Thomas.

Call number: 741.67 S874A (R.) Material type: book BookPublisher: London : Thames & Hudson, 2010, c2007 Description: 267 p. : ill.Availability: Items available for reference: [Call number: 741.67 S874A] (1).