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1. Strategic marketing planning and evaluation / Geoffrey Lancaster and Lester Massingham

by Lancaster, Geoffrey | Massingham, Lester.

Call number: 658.8 L244S Material type: book BookPublisher: London : Kogan Page, c1996 Description: 187 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L244S] (1).

2. Business market research / Leslie Gofton and Mitchell Ness

by Gofton, Leslie | Ness, Mitchell.

Call number: 658.83 G612B Material type: book BookPublisher: London : Kogan Page, c1997 Description: viii, 165 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 G612B] (1).

3. How to produce successful advertising : a guide to strategy, planning and targeting / A. D. Farbey.

by Farbey, A. D.

Call number: 659.1 F219H 1998 Material type: book BookEdition: 2nd ed.Publisher: London : Kogan Page, 1998. Description: viii, 166 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 F219H 1998] (1).

4. A practical guide to integrated marketing communications / Tom Brannan

by Brannan, Tom.

Call number: 658.802 B821P 1998 Material type: book BookEdition: Rev. ed.Publisher: London : Kogan Page, 1998 Description: xii, 143 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 B821P 1998] (1).

5. Getting the best from agencies and other outside services / Geoffrey Smith

by Smith, Geoffrey.

Call number: 658.46 S648G Material type: book BookPublisher: London : Kogan Page, 1994 Description: 160 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.46 S648G] (1).

6. Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger

by Stone, Merlin | Woodcock, Neil | Machtynger, Liz.

Call number: 658.812 S879C 2000 Material type: book BookEdition: 2nd ed.Publisher: London : Kogan Page, 2000 Description: xii, 228 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 S879C 2000] (1).

7. A guide to web marketing : successful promotion on the net / Judy Davis

by Davis, Judy.

Call number: 658.84 D262G Material type: book BookPublisher: London : Kogan Page, 2000 Description: 172 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 D262G] (1).