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1. Product management / Donald R. Lenmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S.

Call number: 658.56 L523P 2002 Material type: book BookEdition: 3rd ed., international ed.Publisher: Boston : McGraw-Hill Irwin, c2002 Description: xxv, 502 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.56 L523P 2002] (1).

2. Business marketing : connecting strategy, relationship and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Call number: 658.8 D993B 2002 Material type: book BookEdition: 2nd ed., international ed.Publisher: Boston : McGraw-Hill Irwin, c2002 Description: xxix, 705 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D993B 2002] (1).

3. Marketing management : a strategic decision-making approach / Harper W. Boyd, Jr. ... [et al.]

by Boyd, Harper W.

Call number: 658.8 M345 2002 Material type: book BookEdition: 4th ed., International ed.Publisher: Boston : MaGraw-Hill/Irwin, c2002 Description: xxi, 594 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345 2002] (2).

4. Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Call number: 658.84 P393M 2002 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston : McGraw-Hill c2002 Description: xxvi, 514 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 P393M 2002] (2).

5. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2001 Material type: book BookEdition: 5th ed., International ed.Publisher: Boston : McGraw-Hall, c2001 Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2001] (1).

6. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul | Olson, Jerry Corrie.

Call number: 658.8342 P478C 2002 Material type: book BookEdition: 6th ed., International ed.Publisher: Boston : McGraw-Hill c2002 Description: xxvi, 582 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 P478C 2002] (1).

7. Global marketing : foreign entry, local marketing & global management / Johny K. Johansson

by Johansson, Johny K.

Call number: 658.848 J71G 2003 Material type: book BookEdition: 3rd ed.Publisher: Boston : McGraw-Hill, 2003 Description: xviii, 654 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 J71G 2003] (1).

8. International marketing / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Call number: 658.848 C359I 2002 Material type: book BookEdition: 11th ed.Publisher: Boston : McGraw-Hill c2002 Description: xxv, 693 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 C359I 2002] (1).

9. Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Call number: 658.8 D659M Material type: book BookEdition: International ed.Publisher: Boston, Mass. : McGraw Hill/Irwin, c2002 Description: ix, 498 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D659M] (2).

10. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Call number: 658.8342 H393C 2004 Material type: book BookEdition: 9th ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, c2004 Description: xxvi, 790 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 H393C 2004] (2).

11. Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

by Perreault, William D | McCarthy, Edmund Jerome.

Call number: 380.1 P455E 2003 Material type: book BookEdition: 9th ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, c2003 Description: xxxii, 624 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 380.1 P455E 2003] (3).

12. Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel F.

Call number: 658.802 C898S 2003 Material type: book BookEdition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, c2003 Description: xviii, 843 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 C898S 2003] (1).

13. Management of a sales force / Rosann L. Spiro, William J. Stanton, Gregory A. Rich

by Spiro, Rosann, L | Stanton, William J | Rich, Gregory A.

Call number: 658.81 S759M 2003 Material type: book BookEdition: 11th ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, c2003 Description: xxiii, 564 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.81 S759M 2003] (1).

14. Principles of advertising & IMC / Tom Duncan

by Duncan, Tomas R.

Call number: 658.827 D912P 2005 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, c2005 Description: xxvii, 774 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 D912P 2005] (1).

15. Strategic logistics management / James R. Stock, Douglas M. Lambert.

by Stock, James R | Lambert, Douglas M.

Call number: 658.5 S864S 2001 Material type: book BookEdition: 4th ed., International ed.Publisher: Boston : McGraw-Hill/Irwin, 2001. Description: xxix, 872 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.5 S864S 2001] (2).

16. Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Churchill, Gilbert A | Ford, Neil M | Walker, Orville C | Marshall, Greg W.

Call number: 658.8101 J73C 2003 Material type: book BookEdition: 7th ed., International ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003 Description: xx, 603 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8101 J73C 2003] (2).

17. Product management / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S.

Call number: 658.56 L523P 2005 Material type: book BookEdition: 4th ed., international ed.Publisher: Boston : McGraw-Hill, c2005 Description: xvi, 494 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.56 L523P 2005] (1).

18. Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S.

Call number: 658.802 L523A 2005 Material type: book BookEdition: 6th ed., International ed.Publisher: Boston : McGraw-Hill, 2005 Description: xii, 256 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 L523A 2005] (1).

19. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Call number: 658.8 D993B 2006 Material type: book BookEdition: 3rd ed., International ed.Publisher: Boston : McGraw-Hill, 2006 Description: xxix, 683 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D993B 2006] (2).

20. Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Call number: 658.8 L193M Material type: book BookPublisher: Boston : McGraw Hill, 2005 Description: xiii, 812 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L193M] (1).