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1. New products management / C. Merle Crawford, C. Anthony Di Benedetto

by Crawford, Charles Merle | Di Benedetto, C. Anthony.

Call number: 658.575 C899N 2000 Material type: book BookEdition: 6th ed., International ed.Publisher: Boston : McGraw-Hill, c2000 Description: xxv, 534 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.575 C899N 2000] (1).

2. Retailing management / Michael Levy, Barton A. Weitz

by Levy, Michael | Weitz, Barton A.

Call number: 658.87 L668R 2001 Material type: book BookEdition: 4th ed., International ed.Publisher: Boston : McGraw-Hill, c2001 Description: xxvii, 754 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.87 L668R 2001] (1).

3. Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Call number: 658.83 H153M Material type: book BookEdition: International ed.Publisher: Boston : Irwin/McGraw-Hill, c2000 Description: xxii, 682 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 H153M] (1).