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1. Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane

by Russell, J. Thomas | Lane, W. Ronald.

Call number: 659.1 R964K 1990 Material type: book BookEdition: 11th edPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1990 Description: xviii, 718 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R964K 1990] (1).

2. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Call number: 658.802 K87M 1991 Material type: book BookEdition: 7th ed., International edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1991 Description: xxvi, 756 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 K87M 1991] (1).

3. Services marketing / Christopher H. Lovelock

by Lovelock, Christopher H.

Call number: 658.8 L911S 1991 Material type: book BookEdition: 2nd edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1991 Description: xvi, 526 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 1991] (1).

4. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Call number: 658.802 K87M 1991 Material type: book BookEdition: 7th edPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1991 Description: xxvi, 756.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 K87M 1991] (3).

5. Marketing channels / Louis W. Stern, Adel I. El-Ansary

by Stern, Louis W | El-Ansary, Adel I.

Call number: 658.84 S838M 1992 Material type: book BookEdition: 4th ed., international edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1992 Description: xvi, 621 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 S838M 1992] (2).

6. Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum.

by Green, Paul E | Tul, Donald S | Albaum, Gerald.

Call number: 658.83 G797R 1988 Material type: book BookEdition: 5th ed., International ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988. Description: xii, 784 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 G797R 1988] (1).

7. Marketing channels / Louis W. Stern, Adel I. El-Ansary.

by Stern, Louis W | El-Ansary, Adel I.

Call number: 658.84 S838M 1988 Material type: book BookEdition: 3rd ed., International ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988. Description: xiv, 609 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 S838M 1988] (1).

8. Kleppener's advertising procedure / J. Thomas Russell, Glenn Verrill, W. Ronald Lane.

by Russell, J. Thomas | Verrill, Glenn | Lane, W. Ronald.

Call number: 659.1 R964K 1988 Material type: book BookEdition: 10th ed., International ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988. Description: xv, 686 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R964K 1988] (1).

9. Services marketing / Christopher H. Lovelock.

by Lovelock, Christopher H.

Call number: 658.8 L911S 1996 Material type: book BookEdition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1996. Description: xii, 660 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 1996] (1).