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1. Advertising / Dorothy Cohen

by Cohen, Dorothy.

Call number: 659.1 C678A Material type: book BookPublisher: Glenview, Ill. : Scott, Foresman, c1988 Description: 626, G11, C3, I14 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C678A] (1).

2. Art directors' index to photographers 15

by Rotovision Sa.

Call number: 779.9 A784 (R.) Material type: book BookPublisher: Switzerland : Rotovision Sa, c1990 Description: 313 p. : ill.Availability: Items available for reference: [Call number: 779.9 A784] (1).

3. Professional advertising photography / Dave Saunders

by Saunders, Dave.

Call number: 779.96591 S257P (R.) Material type: book BookPublisher: London : Merehurst Press, c1988 Description: 160 p. : ill.Availability: Items available for reference: [Call number: 779.96591 S257P] (1).

4. But first, these messages ... : the selling of broadcast advertising / Barton C. White, N. Doyle Satterthwaite

by White, Barton C | Satterthwaite, N. Doyle.

Call number: 659.14 W582B Material type: book BookPublisher: Boston, Mass. : Allyn and Bacon, c1989 Description: x, 389 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.14 W582B] (1).

5. Advertising management : text and cases / by Neil H. Borden and Martin V. Marshall

by Borden, Neil H | Marshall, Martin V.

Call number: 659.1 B728A 1959 Material type: book BookEdition: Rev. edPublisher: Homewood, Ill. : Richard D. Irwin, 1959 Description: xiii, 1064 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B728A 1959] (1).

6. Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty

by Wells, William | Burnett, John | Moriarty, Sandra Ernst.

Call number: 659.1 W456A 1992 Material type: book BookEdition: 2nd edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1992 Description: xxv, 692, A11, G11, I18 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 W456A 1992] (2).

7. The creative black book 1992 : print, photography, illustration, film & video

Call number: 659.132 C912 (R.) Material type: book BookPublisher: New York, N.Y. : Macmillan, c1992 Description: xiv, 675 p. : ill.Availability: Items available for reference: [Call number: 659.132 C912] (1).

8. NTC's dictionary of direct mail and mailing list terminology and techniques / Nat G. Bodian

by Bodian, Nat G.

Call number: 658.8403 B667N (R.) Material type: book BookPublisher: Lincolnwood, Ill. : NTC, 1990 Description: 320 p.Availability: Items available for reference: [Call number: 658.8403 B667N] (1).

9. Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane

by Russell, J. Thomas | Lane, W. Ronald.

Call number: 659.1 R964K 1990 Material type: book BookEdition: 11th edPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1990 Description: xviii, 718 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R964K 1990] (1).

10. From those wonderful folks who gave you Pearl Harbor / by Jerry Della Femina ;

by Femina, Jerry Della | Sopkin, Charles.

Call number: 659.1 F329F Material type: book BookPublisher: Kingsway, London : Pitman, 1971 Description: 253 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 F329F] (1).

11. The advertising book : Thailands advertising, marketing, media guide / editor, Thananya Shrestha

by Thananya Shrestha.

Call number: 659.1125 A244 (R.) Material type: book BookPublisher: Bangkok : AB, 1992 Description: 350 p. : ill.Availability: Items available for reference: [Call number: 659.1125 A244] (1).

12. Advertising terms / edited by Michael Barnard

by Barnard, Michael.

Call number: 659.1 A244 (R.) Material type: book BookPublisher: London : Blueprint, 1988 Description: 160 p.Availability: Items available for reference: [Call number: 659.1 A244] (1).

13. Smoking and politics : policymaking and the federal bureaucracy / A. Lee Fritschler

by Fritschler, A. Lee.

Call number: 659.1967973 F919S 1983 Material type: book BookEdition: 3rd edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1983 Description: xiv, 178 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.1967973 F919S 1983] (1).

14. Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp

by Greyser, Stephen A | Kopp, Robert J.

Call number: 659.1 G845C 1992 Material type: book BookEdition: 3rd ed., international edPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1992 Description: xvii, 681 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 G845C 1992] (1).

15. Successful catalog / by Steve Marsaw

by Marsaw, Steve.

Call number: 659.1314 M363S (R.) Material type: book BookPublisher: New York, N.Y. : Retail Reporting, c1989 Description: 222 p. : ill.Availability: Items available for reference: [Call number: 659.1314 M363S] (1).

16. Communication arts : advertising annual / Coyne & Blanchard, Inc.

Call number: 741.6 A244 (R.) Material type: book BookPublisher: Palo Alto, Calif. : Coyne & Blanchard, c1992- Description: ... v. : ill.Availability: Items available for reference: [Call number: 741.6 A244] (2).

17. The effective use of advertising media : a practical handbook / by Martyn P. Davis

by Davis, Martyn P.

Call number: 659.1 D263E 1992 Material type: book BookEdition: 4th edPublisher: London : Century Business, c1992 Description: xv, 304 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 D263E 1992] (1).

18. The advertising budget : the advertiser's guide to budget determination / Simon Broadbent

by Broadbent, Simon.

Call number: 338.43 B863A Material type: book BookPublisher: London : McGraw-Hill, c1989 Description: xii, 276 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.43 B863A] (1).

19. StreetSmart marketing / Jeff Slutsky with Marc Slutsky

by Slutsky, Jeff | Slutsky, Marc.

Call number: 658.8 S634S Material type: book BookPublisher: New York : John Wiley, 1989 Description: xiii, 241 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S634S] (2).

20. Advertising management / David A. Aaker, Rajeev Batra, John G. Myers

by Aaker, David A | Batra, Rajeev | Myers, John G.

Call number: 659.1 A111A 1992 Material type: book BookEdition: 4th ed., international edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1992 Description: xiii, 593 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 A111A 1992] (1).