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1. Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi.

by Sathi, Arvind.

Call number: 658.83 S253E Material type: book BookPublisher: New York, N.Y. : Palgrave Macmillan, 2014. Description: ix, 215 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 S253E] (1).

2. Analytics and dynamic customer strategy : big profits from big data / John F. Tanner, Jr.

by Tanner, John F.

Call number: 658.834 T166A Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2014. Description: xviii, 235 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.834 T166A] (1).

3. Data science for business / Foster Provost and Tom Fawcett.

by Provost, Foster | Fawcett, Tom.

Call number: 006.312 P969D Material type: book BookPublisher: Sebastopol, Calif. : O'Reilly Media, c2013. Description: xxi, 386 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 006.312 P969D] (1).

4. Data mining for service / Katsutoshi Yada, editor.

by Yada, Katsutoshi.

Call number: 006.312 D232 Material type: book BookPublisher: Heidelberg : Springer, c2014. Description: viii, 291 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 006.312 D232] (1).

5. Actionable intelligence : a guide to delivering business results with big data fast! / Keith B. Carter ; with contributions from Donald Farmer and Clifford Siegel.

by Carter, Keith B.

Call number: 658.4038 C323A Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2014. Description: xviii, 205 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.4038 C323A] (1).

6. Data architecture : a primer for the data scientist : big data, data warehouse and data vault / W.H. Inmon, Daniel Linstedt.

by Inmon, William H | Lindstedt, Daniel.

Call number: 005.745 I57D Material type: book BookPublisher: Waltham, Mass. : Morgan Kaufmann/Elsevier, c2015. Description: xxi, 355 p. : ill., charts.Other title: Primer for the data scientist : big data, data warehouse and data vault..Availability: Items available for loan: PYULIB-CL [Call number: 005.745 I57D] (1).

7. The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott.

by Scott, David Meerman.

Call number: 658.8 S425N Material type: book BookEdition: Rev. and expanded ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2016. Description: xi, 292 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S425N] (1).

8. Entity information life cycle for big data : master data management and information integration / John R. Talburt, Yinle Zhou.

by Talburt, John R | Zhou, Yinle.

Call number: 005.74 T142E Material type: book BookPublisher: Waltham, Mass. : Morgan Kaufmann/Elsevier, c2015. Description: xviii, 235 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 005.74 T142E] (1).

9. Structured search for big data : from keywords to key-objects / Mikhail Gilula.

by Gilula, Mikhail.

Call number: 005.7 G489S Material type: book BookPublisher: Waltham, Mass. : Morgan Kaufmann/Elsevier, c2016. Description: xvii, 94 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 005.7 G489S] (1).

10. Big data fundamentals : concepts, drivers &​ techniques / Thomas Erl, Wajid Khattak and Paul Buhler.

by Erl, Thomas | Khattak, Wajid | Buhler, Paul.

Call number: 006.312 E69B Material type: book BookPublisher: Boston, Mass. : Prentice Hall, c2016. Description: xv, 218 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 006.312 E69B] (1).

11. Principles and practice of big data : preparing, sharing, and analyzing complex information / Jules J. Berman.

by Berman, Jules J.

Call number: 005.7 B516P 2018 Material type: book BookEdition: 2nd ed.Publisher: London, U.K. ; San Diego, Calif. : Academic Press/Elsevier, c2018. Description: xxviii, 452 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 005.7 B516P 2018] (1).

12. Text mining : concepts, implementation, and big data challenge / Taeho Jo.

by Jo, Taeho.

Call number: 006.312 J62T Material type: book BookPublisher: Cham, Switzerland : Springer, c2019. Description: xiii, 373 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 006.312 J62T] (1).