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1. Competitive opportunity : how to achieve superior performance in difficult times / Rupert Hart.

by Hart, Rupert.

Call number: 658.1 H326C Material type: book BookPublisher: London : Kogan Page, 1992. Description: 192 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.1 H326C] (1).

2. Customer relations for technicians / Edwin G. Davis.

by Davis, Edwin G.

Call number: 658.812 D261C Material type: book BookPublisher: Lake Forest, Ill. : Macmillan/McGraw-Hill, c1991. Description: v, 137 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 D261C] (1).

3. Customer service : a practical approach / Elaine K. Harris.

by Harris, Elaine K.

Call number: 658.812 H313C Material type: book BookPublisher: Upper Saddle River, N.J. : Prentice-Hall, c1996. Description: xvii, 139 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 H313C] (2).

4. Upside-down marketing : turning your ex-customers into your best customers / George R. Walther.

by Walther, George R.

Call number: 685.8 W237U Material type: book BookPublisher: New York : McGraw-Hill, c1994. Description: xix, 209 p.Availability: Items available for loan: PYULIB-CL [Call number: 685.8 W237U] (1).

5. Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.].

by Payne, Adrian.

Call number: 658.812 R382 Material type: book BookPublisher: Oxford : Butterworth-Heinemann, 1995. Description: x, 304 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 R382] (1).

6. Customer care : how to improve competitiveness, staff motivation and profitability in today's service driven organization / Sarah Cook.

by Cook, Sarah.

Call number: 658.812 C771C 1997 Material type: book BookEdition: 2nd ed.Publisher: London : Kogan Page, 1997 Description: 222 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 C771C 1997] (1).

7. Customer loyalty : how to earn it, how to keep it / Jill Griffin

by Griffin, Jill.

Call number: 658.812 G851C Material type: book BookPublisher: New York, N.Y. : Lexington Books, c1995 Description: viii, 242 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 G851C] (1).

8. Profitable customers : how to indentify, develop and retain them / Charles Wilson

by Wilson, Charles.

Call number: 658.812 W747P Material type: book BookPublisher: London : Kogan Page, 1996 Description: 190 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 W747P] (1).

9. Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon

by Gordon, Ian H.

Call number: 658.8 G663R Material type: book BookPublisher: Toronto, Ont. : John Wiley & Sons Canada, c1998 Description: xx, 314 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G663R] (1).

10. The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal

by Reichheld, Frederick F | Teal, Thomas.

Call number: 658.4 R351L Material type: book BookPublisher: Boston, Mass. : Harvard Business School Press, c1996 Description: xii, 322 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.4 R351L] (1).

11. Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong

by Hagel, John | Armstrong, Arthur G.

Call number: 658.800285467 H141N Material type: book BookPublisher: Boston, Mass. : Harvard Business School Press, c1997 Description: xv, 238 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285467 H141N] (2).

12. Customer orientation and market action / Michael D. Johnson

by Johnson, Michael David.

Call number: 658.812 J68C Material type: book BookPublisher: Upper Saddle River, N.J. : Prentice-Hall, c1998 Description: xvi, 183 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 J68C] (1).

13. Consumers and services / Mark Gabbott and Gillian Hogg.

by Gabbott, Mark | Hogg, Gillian.

Call number: 658.812 G112C Material type: book BookPublisher: Chichester, England. : John Wiley & Sons, c1998. Description: xi, 271 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 G112C] (1).

14. Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger

by Stone, Merlin | Woodcock, Neil | Machtynger, Liz.

Call number: 658.812 S879C 2000 Material type: book BookEdition: 2nd ed.Publisher: London : Kogan Page, 2000 Description: xii, 228 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 S879C 2000] (1).

15. The value effect : a murder mystery about the compulsive pursuit of "The next big thing" / John Guaspari

by Guaspari, John.

Call number: 813.54 G917V Material type: book BookPublisher: San Francisco, Calif. : Berrett-Koehler Publishers, c2000 Description: 177 p.Availability: Items available for loan: PYULIB-CL [Call number: 813.54 G917V] (1).

16. Customer love : attracting and keeping customers for life / Chip R. Bell

by Bell, Chip R.

Call number: 658.812 B433C Material type: book BookPublisher: Provo, Utha. : Executive Excellence, c2000 Description: 180 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 B433C] (1).

17. Secrets of customer relationship management : its all about how you make them feel / James G. Barnes

by Barnes, James G.

Call number: 658.812 B261S Material type: book BookPublisher: New York : McGraw-Hill, c2001 Description: xviii, 316 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 B261S] (1).

18. The relationship-based enterprise : powering business success through customer relationship management / Ray McKenzie

by McKenzie, Ray.

Call number: 658.812 M157R Material type: book BookPublisher: Toronto : McGraw-Hill Ryerson, c2001 Description: xiv, 368 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 M157R] (1).

19. Tips & tactics for serving customers on the internet / by Joanne Y. Cleaver

by Cleaver, Joanne Y.

Call number: 658.872 C623T Material type: book BookEdition: 1st ed.Publisher: Boston, Mass. : Business Resources, c2001 Description: 96 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 C623T] (1).

20. CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg

by Greenberg, Paul.

Call number: 658.87 G798C Material type: book BookPublisher: New York : Osborne/McGraw-Hill, c2001 Description: xxiii, 360 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.87 G798C] (1).