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1. DataBased marketing / Herman Holtz.

by Holtz, Herman.

Call number: 658.8 H758D Material type: book BookPublisher: New York : John Wiley & Sons, c1992. Description: xix, 300 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H758D] (1).

2. Database marketing : the ultimate marketing tool / Edward L. Nash.

by Nash, Edward L.

Call number: 658.8 N248D Material type: book BookPublisher: New York : McGraw-Hill, c1993. Description: xix, 289 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 N248D] (1).

3. The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

by Batra, Rajeev | David Shepard Associates.

Call number: 658.84 N532 1995 Material type: book BookEdition: 2nd ed.Publisher: Burr Ridge, Ill. : Irwin, c1995. Description: xiv, 493 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 N532 1995] (1).

4. Database marketing / Robert Show and Merlin Stone.

by Shaw, Robert | Stone, Merlin.

Call number: 658.80285 S535D Material type: book BookPublisher: Aldershor : Gower, c1988. Description: ix, 200 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.80285 S535D] (1).

5. Desktop direct marketing : how to use up-to-the-minute technologies to find and reach new customers / Sunny Baker, Kim Baker.

by Baker, Sunny | Baker, Kim.

Call number: 658.84 B168D Material type: book BookPublisher: New York : McGraw-Hill, c1995. Description: xix, 391 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 B168D] (1).

6. Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko and Perry D. Drake

by Drozdenko, Ronald G | Drake, Perry D.

Call number: 658.84 D793O Material type: book BookPublisher: Thousand Oaks, Calif. : Sage, c2002 Description: xxii, 398 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 D793O] (1).

7. Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider.

by Putler, Daniel S | Krider, Robert E.

Call number: 658.4030285 P988C Material type: book BookPublisher: Boca Raton, Fla. : CRC Press/Taylor & Francis Group, c2012. Description: xxvi, 289 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.4030285 P988C] (1).

8. Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.

by Tapp, Alan | Whitten, Ian | Housden, Matthew.

Call number: 658.872 T174P 2014 Material type: book BookEdition: 5th ed.Publisher: Harlow, U.K. : Pearson Education, 2014. Description: xiv, 559 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 T174P 2014] (1).