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1. Strategic Internet marketing / Tom Vassos

by Vassos, Tom.

Call number: 658.84 V339S Material type: book BookPublisher: Indianapolis, Ind. : Que, c1996 Description: xxii, 326 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 V339S] (1).

2. Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong

by Hagel, John | Armstrong, Arthur G.

Call number: 658.800285467 H141N Material type: book BookPublisher: Boston, Mass. : Harvard Business School Press, c1997 Description: xv, 238 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285467 H141N] (2).

3. Electronic marketing and the consumer / editor, Robert A. Peterson

by Peterson, Robert Allen.

Call number: 656.84 E38 Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c1997 Description: xiii, 193 p.Availability: Items available for loan: PYULIB-CL [Call number: 656.84 E38] (1).

4. Web commerce technology handbook / Daniel Minoli, Emma Minoli

by Minoli, Daniel | Minoli, Emma.

Call number: 658.8406285 M666W Material type: book BookPublisher: New York : McGraw-Hill, c1998 Description: xviii, 621 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8406285 M666W] (1).

5. Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne

by Sterne, Jim.

Call number: 658.8120285 S839C 2000 Material type: book BookEdition: 2nd ed.Publisher: New York : John Wiley & Sons, c2000 Description: xvi, 351 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8120285 S839C 2000] (1).

6. A guide to web marketing : successful promotion on the net / Judy Davis

by Davis, Judy.

Call number: 658.84 D262G Material type: book BookPublisher: London : Kogan Page, 2000 Description: 172 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 D262G] (1).

7. The Internet marketing plan : the complete guide to instant web presence / Kim M. Bayne

by Bayne, Kim M.

Call number: 658.800285 B361I 2000 Material type: book BookEdition: 2nd ed.Publisher: New York : John Wiley & Sons, c2000 Description: xix, 411 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285 B361I 2000] (2).

8. E-service : 24 ways to keep your customers-when the competition is just a click away / Ron Zemke, Tom Connellan

by Zemke, Ron | Connellan, Tom.

Call number: 658.812 Z53E Material type: book BookPublisher: New York : Amacom, c2001 Description: viii, 341 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 Z53E] (1).

9. B2B.com : cashing-in on the business-to-business E-commerce bonanza / Brian O'Connell

by O'Connell, Brian.

Call number: 658.800285 O18B Material type: book BookPublisher: Holbrook, Mass. : Adams Media Corporation, c2000 Description: x, 277 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285 O18B] (1).

10. E-Commerce concepts : illustrated introductory / Carol M. Cram

by Cram, Carol M.

Call number: 381.14 C889E Material type: book BookPublisher: Boston, Mass. : Course Technology, c2001 Description: xiv, 248 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 381.14 C889E] (1).

11. Tips & tactics for serving customers on the internet / by Joanne Y. Cleaver

by Cleaver, Joanne Y.

Call number: 658.872 C623T Material type: book BookEdition: 1st ed.Publisher: Boston, Mass. : Business Resources, c2001 Description: 96 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 C623T] (1).

12. CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg

by Greenberg, Paul.

Call number: 658.87 G798C Material type: book BookPublisher: New York : Osborne/McGraw-Hill, c2001 Description: xxiii, 360 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.87 G798C] (1).

13. Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell

by Newell, Frederick.

Call number: 658.84 N544L Material type: book BookPublisher: New York : McGraw-Hill, c2000 Description: xx, 325 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 N544L] (1).

14. The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron

by Bergeron, Bryan P.

Call number: 658.812 B496E Material type: book BookPublisher: New York : McGraw-Hill, c2000 Description: xxvi, 261 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 B496E] (1).

15. Max-e-marketing in the net future : the seven imperatives for outsmarting the competition in the net economy / Stan Rapp, Chuck Martin

by Rapp, Stan | Martin, Chuck.

Call number: 658.87 R221M Material type: book BookPublisher: New York : McGraw-Hill, c2001 Description: xix, 251 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.87 R221M] (1).

16. Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost

by Strauss, Judy | Frost, Raymond.

Call number: 658.800285 S912M Material type: book BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1999 Description: xxiii, 383 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285 S912M] (1).

17. Cases in e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski

by Rayport, Jeffrey F | Jaworski, Bernard J.

Call number: 658.84 R277C Material type: book BookEdition: International ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002 Description: xix, 631 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 R277C] (1).

18. E-marketing / Simon Collin

by Collin, Simon.

Call number: 658.84 C699E Material type: book BookPublisher: Chichester : John Wiley & Sons, c2000 Description: ix, 178 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 C699E] (1).

19. Internet direct mail : the complete guide to successful e-mail marketing campaigns / Stevan Roberts, Michelle Feit, Robert W. Bly

by Roberts, Stevan | Feit, Michelle | Bly, Robert W.

Call number: 658.84 R647I Material type: book BookPublisher: Lincolnwood, Ill. : NTC Business Books, c2001 Description: xiv, 337 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 R647I] (1).

20. Digital marketing : using new technologies to get closer to your customers / Will Rowan

by Rowan, Will.

Call number: 658.800285 R877D Material type: book BookPublisher: London : Kogan Page, 2002 Description: x, 246 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285 R877D] (1).