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1. Persuasion : contexts, people, and messages / Roxane Salyer Lulofs

by Lulofs, Roxane Salyer.

Call number: 168 L955P Material type: book BookPublisher: Scottsdale, Ariz. : Gorsuch Scarisbrick, c1991 Description: xii, 410 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 168 L955P] (1).

2. Battle for the free mind / Ian Ramage.

by Ramage, Ian.

Call number: 200.19 R165B Material type: book BookPublisher: London : George Allen & Unwin, 1967. Description: 259 p.Availability: Items available for loan: PYULIB-DW [Call number: 200.19 R165B] (1).

3. Persuasion : reception and responsibility / Charles U. Larson

by Larson, Charles U.

Call number: 303.342 L334P 2001 Material type: book BookEdition: 9th ed.Publisher: Australia : Wadsworth, c2001 Description: xii, 395 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 303.342 L334P 2001] (1).

4. The 7 triggers to yes : the new science behind influencing people's decisions / Russell H. Granger

by Granger, Russell H.

Call number: 658.45 G758S Material type: book BookPublisher: New York, N.Y. : McGraw-Hill, c2008 Description: xviii, 249 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.45 G758S] (1).

5. Propaganda & persuasion / Garth S. Jowett, Victoria O'Donnell.

by Jowett, Garth S | O'Donnell, Victoria.

Call number: 303.375 J87P 2012 Material type: book BookEdition: 5th ed.Publisher: Los Angeles : Sage, c2012. Description: xxx, 432 p. : ill.Other title: Propaganda and persuasion.Availability: Items available for loan: PYULIB-CL [Call number: 303.375 J87P 2012] (1).

6. The Sage handbook of persuasion : developments in theory and practice / edited by James Price Dillard, Lijiang Shen.

by Dillard, James Price | Shen, Lijiang.

Call number: 153.852 S129 2013 Material type: book BookEdition: 2nd ed.Publisher: Los Angeles, Calif. : Sage, c2013. Description: 447 p. : charts.Other title: Handbook of persuasion : developments in theory and practice..Availability: Items available for loan: PYULIB-CL [Call number: 153.852 S129 2013] (1).

7. The pin drop principle : captivate, influence, and communicate better using the time-tested methods of professional performers / David Lewis and G. Riley Mills

by Lewis, David | Mills, G. Riley.

Call number: 658.45 L673P Material type: book BookPublisher: San Francisco, Calif. : Jossey-Bass, c2012. Description: viii, 255 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.45 L673P] (1).

8. The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

by Shrum, L. J.

Call number: 659.1019 P974 2012 Material type: book BookEdition: 2nd ed.Publisher: New York, N.Y. ; London : Routledge/Taylor & Francis Group, c2012. Description: xvii, 346 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.1019 P974 2012] (1).