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1. Public relations campaign strategies : planning for implementation / Robert Kendall

by Kendall, Robert Leon.

Call number: 659.2 K33P Material type: book BookPublisher: New York, N.Y. : Harper Collins, 1992 Description: xiii, 464 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 K33P] (1).

2. Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom

by Cutlip, Scott M | Center, Allen H | Broom, Glen M.

Call number: 659.2 C981E 1985 Material type: book BookEdition: 6th edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1985 Description: xviii, 670 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 C981E 1985] (1).

3. Public relations : strategies and tactics / Dennis L. Wilcox, Philip H. Ault, Warren K. Agee

by Wilcox, Dennis L | Ault, Phillip H | Agee, Warren K.

Call number: 659.2 W667P 1992 Material type: book BookEdition: 3rd edPublisher: New York, N.Y. : Harper Collins, 1992 Description: xxiii, 708 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 W667P 1992] (1).

4. Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom

by Cutlip, Scott M | Center, Allen H | Broom, Glen M.

Call number: 659.2 C981E 1994 Material type: book BookEdition: 7th ed., international edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1994 Description: xvi, 560 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 C981E 1994] (1).

5. This is PR : the realities of public relations / Doug Newsom, Alan Scott, Judy Vanslyke Turk

by Newsom, Doug | Scott, Alan | Turk, Judy Vanslyke.

Call number: 659.2 N558T 1992 Material type: book BookEdition: 5th edPublisher: Belmont, Calif. : Wadsworth, 1992 Description: xvi, 615 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 N558T 1992] (1).

6. Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom

by Cutlip, Scott M | Center, Allen H | Broom, Glen M.

Call number: 659.2 C981E 1994 Material type: book BookEdition: 7th ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1994. Description: xvi, 560 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 C981E 1994] (1).

7. Everything you wanted to know about public relations / Philip Lesly.

by Lesly, Philip.

Call number: 659.2 L637E 1993 Material type: book BookEdition: 4th ed. revised & updated for the 90's.Publisher: Singapore : S.S. Mubaruk & Brothers, c1993. Description: ix, 226 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 L637E 1993] (1).

8. Introduction to marketing, advertising and public relations / Frank Jefkins.

by Jefkins, Frank.

Call number: 658.8 J47I Material type: book BookPublisher: London : MacMillan Press, 1982. Description: 290 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 J47I] (1).

9. All about PR / Roger Haywood.

by Haywood, Roger.

Call number: 659.2 H427A Material type: book BookPublisher: Singapore : McGraw-Hill, c1987. Description: 263 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 H427A] (1).

10. Public relations for marketing management / Frank Jefkins.

by Jefkins, Frank.

Call number: 659.2 J47P 1983 Material type: book BookEdition: 2nd ed.Publisher: London : Macmillan Press, c1983. Description: 182 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 J47P 1983] (1).

11. Public relations / Harvard Business Review.

by Harvard Business Review.

Call number: 659.2 P976 Material type: book BookPublisher: Boston, Mass. : Harvard Business Review, c1975. Description: 132 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 P976] (1).

12. Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.

by Wilcox, Dennis L | Ault, Phillip H | Agee, Warren K.

Call number: 659.2 W667P Material type: book BookPublisher: New York, N.Y. : Harper & Row, c1989. Description: xxiii, 686, 10 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 W667P] (1).

13. Managing investor relations : strategies and techniques / Joseph J. Graves, Jr.

by Graves, Joseph J.

Call number: 659.285 G776M Material type: book BookPublisher: Homewood, Ill. : Dow Jones-Irwin, c1982. Description: xiii, 373 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.285 G776M] (2).

14. Modern public relations / John E. Marston.

by Marston, John E.

Call number: 659.2 M374M Material type: book BookPublisher: New York : McGraw-Hill, c1979. Description: 496 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 M374M] (1).

15. Advertising Age [Journal]

Call number: Journal Material type: serial Continuing resourcePublisher: Chicago, Ill. : Crain Communications Inc., 1988- Current frequency: WeeklyOnline access: Journal Homepage | Journal Homepage Availability: No items available

16. Strategic communications management : making public relations work / Jon White, Laura Mazur.

by White, Jon | Mazur, Laura.

Call number: 659.2 W585S Material type: book BookPublisher: Wokingham : Addison-Wesley, c1995. Description: xvi, 277 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 W585S] (1).

17. Good-bye to the low profile : the art of creative confrontation / Herb Schmertz with William Novak

by Schmertz, Herbert | Novak, William.

Call number: 659.2 S347G Material type: book BookEdition: 1st ed.Publisher: Boston : Little, Brown, c1986 Description: 242 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 S347G] (2).

18. Thai Hotels Association service standard manual : sales and marketing department / Thai Hotels Association

by Thai Hotels Association.

Call number: 647.940688 T364T Material type: book BookPublisher: Bangkok, Thailand : The Association, [1997?] Description: xxv, 46 p.Availability: Items available for loan: PYULIB-CL [Call number: 647.940688 T364T] (2).

19. Public relations writing : an issue-driven behavioral approach / Kerry Tucker, Doris Derelian, Donna Rouner

by Tucker, Kerry | Derelian, Doris | Rouner, Donna.

Call number: 659.2 T892P 1997 Material type: book BookEdition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall, c1997 Description: xvii, 358 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 T892P 1997] (1).

20. Lesly's handbook of public relations and communications / Philip Lesly, editor

by Lesly, Philip.

Call number: 659.2 L637 1998 (R.) Material type: book BookEdition: 5th ed.Description: xix, 826 p. : ill.Availability: Items available for reference: [Call number: 659.2 L637 1998] (1).