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1. Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon

by Gordon, Ian H.

Call number: 658.8 G663R Material type: book BookPublisher: Toronto, Ont. : John Wiley & Sons Canada, c1998 Description: xx, 314 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G663R] (1).

2. Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Call number: 658.84 P393M 2002 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston : McGraw-Hill c2002 Description: xxvi, 514 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 P393M 2002] (2).

3. Relationship marketing : exploring relational strategies in marketing / John Egan

by Egan, John.

Call number: 658.812 E28R Material type: book BookPublisher: Harlow, England : Financial Times/Prentice-Hall, 2001 Description: xiv, 234 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 E28R] (1).

4. Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey

by Varey, Richard J.

Call number: 658.812 V296R Material type: book BookPublisher: Chichester : John Wiley & Sons, c2002 Description: xviii, 217 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 V296R] (1).

5. Account management / Ken Langdon

by Langdon, Ken.

Call number: 658.85 L273A (สพ.3) Material type: book BookPublisher: Oxford, U. K. : Capstone, 2003 Description: vi, 126 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 L273A] (1).

6. Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers

by Peppers, Don | Rogers, Martha.

Call number: 658.812 P424M Material type: book BookPublisher: Hoboken, N. J. : John Wiley & Sons, c2004 Description: xi, 516 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 P424M] (1).

7. Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Call number: 658.85 J73R 2005 Material type: book BookEdition: Internarional ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005 Description: xxiv, 451 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 J73R 2005] (2).

8. Total relationship marketing / Evert Gummesson

by Gummesson, Evert.

Call number: 658.8 G974T 2008 Material type: book BookEdition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann/Elsevier, 2008 Description: xiv, 376 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G974T 2008] (1).

9. Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby

by Baron, Steve | Conway, Tony | Warnaby, Gary.

Call number: 658.812 B265R Material type: book BookPublisher: Los Angeles : Sage, 2010 Description: viii, 202 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 B265R] (1).

10. Sams teach yourself Microsoft Dynamics CRM 4 in 24 hours / Anne Stanton

by Stanton, Anne.

Call number: 658.8120285 S792S Material type: book BookPublisher: Indianapolis, Ind. : Sams, c2010 Description: xiii, 459 p. : ill., charts.Other title: Microsoft Dynamics CRM 4 in 24 hours.Availability: Items available for loan: PYULIB-CL [Call number: 658.8120285 S792S] (1).

11. Mastering the complex sale : how to compete and win when the stakes are high! / Jeff Thull

by Thull, Jeff.

Call number: 658.85 T534M 2010 Material type: book BookEdition: 2nd ed., newly rev. and updated!Publisher: Hoboken, N.J. : John Wiley & Sons, c2010 Description: xxx, 271 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 T534M 2010] (1).

12. Handbook of CRM : achieving excellence in customer management / Adrian Payne

by Payne, Adrian.

Call number: 658.812 P346H Material type: book BookPublisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann/Elsevier, 2006 Description: xx, 438 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 P346H] (1).

13. Relationship selling / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Call number: 658.85 J73R 2008 Material type: book BookEdition: 2nd ed., International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2008 Description: xxvii, 446 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 J73R 2008] (2).

14. The competitive advantage of customer centricity / Sathit Parniangtong

by Sathit Parniangtong.

Call number: 658.812 S253C Material type: book BookPublisher: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, c2010 Description: xiii, 371 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 S253C] (1).

15. Working with Microsoft Dynamics CRM 2011 / Mike Snyder, Jim Steger, Kristie Reid

by Snyder, Mike | Steger, Jim | Reid, Kristie.

Call number: 658.8120285 S675W Material type: book BookPublisher: Redmond, Wash. : Microsoft Press, c2011 Description: xxx, 587 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8120285 S675W] (1).

16. Good works! : marketing and corporate initiatives that build a better world--and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee

by Kotler, Philip | Hessekiel, David | Lee, Nancy R.

Call number: 658.802 K87G Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2012 Description: vi, 282 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 K87G] (1).

17. Managing customer relationships : a strategic framework / Don Pappers, Martha Rogers.

by Peppers, Don | Rogers, Martha.

Call number: 658.812 P424M 2011 Material type: book BookEdition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2011. Description: xv, 512 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 P424M 2011] (1).

18. Market your way to growth : 8 ways to win / Philip and Milton Kotler.

by Kotler, Philip | Kotler, Milton.

Call number: 658.812 K87M Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2013. Description: xxviii, 212 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 K87M] (1).

19. Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta

by Fuggetta, Rob.

Call number: 658.82 F958B Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2012 Description: xx, 283 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 F958B] (1).

20. CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert J. Galka.

by Baran, Roger Joseph | Galka, Robert J.

Call number: 658.812 B225C Material type: book BookPublisher: New York ; London : Routledge/Taylor & Francis Group, 2013. Description: ix, 393 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 B225C] (1).