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1. Sales promotion design / Robert B. Konikow

by Konikow, Robert B.

Call number: 658.82 K82S (R.) Material type: book BookPublisher: New York, N.Y. : Library of Applied Design, c1990 Description: 253 p. : ill.Availability: Items available for reference: [Call number: 658.82 K82S] (1).

2. Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427I 1995 Material type: book BookEdition: 3rd edPublisher: Chicago : Irwin, 1995 Description: xxii, 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427I 1995] (1).

3. The sales promotion handbook / Chris Brown.

by Brown, Chris.

Call number: 658.82 B877S Material type: book BookPublisher: London : Kogan Page, 1993. Description: 321 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 B877S] (1).

4. Marketing communications : an integrated approach / P. R. Smith.

by Smith, Paul Russell.

Call number: 658.82 S756M Material type: book BookPublisher: London : Kogan Page, 1993. Description: 403 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S756M] (1).

5. MaxiMarketing : the new direction in advertising, promotion and marketing strategy / by Stan Rapp and Thomas L. Collins.

by Rapp, Stan | Collins, Thomas L.

Call number: 658.8 R221M Material type: book BookPublisher: Singapore : McGraw-Hill, c1987. Description: 278 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R221M] (1).

6. Promotion : advertising publicity, personal selling, sales promotion / Richard E. Stanley.

by Stanley, Richard E.

Call number: 658.82 S788P 1982 Material type: book BookEdition: 2nd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1982. Description: 389 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S788P 1982] (2).

7. Advertising and sales promotion : cost-effective techniques for your small business / William H. Brannen.

by Brannen, William H.

Call number: 659.1 B821A Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice - Hall, c1983. Description: 247 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B821A] (1).

8. Advertising and promotion management / by John R. Rossiter and Larry Percy.

by Rossiter, John R | Perey, Larry.

Call number: 659.1 R835A Material type: book BookPublisher: Singapore : McGraw-Hill, c1987. Description: 649 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A] (1).

9. Creating product strategies / Beth Rogers

by Rogers, Beth.

Call number: 658.82 R724C Material type: book BookPublisher: London : International Thomson Business Press, 1996 Description: ix, 154 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 R724C] (1).

10. Advertising communications and promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Call number: 659.1 R835A 1998 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston, Mass. : McGraw-Hill, 1998, c1997 Description: xvi, 640 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A 1998] (1).

11. Advertising and sales promotion strategy / Gerard J. Tellis

by Tellis, Gerard J.

Call number: 658.82 T276A Material type: book BookPublisher: Reading, Mass. : Addison-Wesley, c1998 Description: xvii, 483 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 T276A] (1).

12. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).

13. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2001 Material type: book BookEdition: 5th ed., International ed.Publisher: Boston : McGraw-Hall, c2001 Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2001] (1).

14. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2007 Material type: book BookEdition: 7th ed., International student ed.Publisher: Mason, Ohio : Thomson South-Western, c2007 Description: xx, 629 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2007] (2).

15. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2010 Material type: book BookEdition: 8th ed. International ed.Publisher: Australia : South-Western/Cengage Learning, c2010 Description: xx, 668 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2010] (1).

16. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2009 Material type: book BookEdition: 8th ed., International ed.Publisher: New York, N.Y. : McGraw-Hall/Irwin, c2009 Description: xxv, 838 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2009] (1).

17. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2012 Material type: book BookEdition: 9th ed., Global ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2012 Description: xxxv, 769 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2012] (1).

18. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2007 Material type: book BookEdition: 7th ed., International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2007 Description: xxvi, 820 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2007] (5).

19. Promo 2 / Thomas C. O'Guinn, Chris T. Allen, and Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Call number: 659.1 O35P 2013 Material type: book BookEdition: 2nd ed., Student ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013. Description: xiii, 356, [32] p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 O35P 2013] (1).

20. Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Call number: 658.82 S556A 2013 Material type: book BookEdition: 9th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013. Description: xxii, 729 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2013] (1).