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1. Services marketing / Christopher H. Lovelock

by Lovelock, Christopher H.

Call number: 658.8 L911S 1991 Material type: book BookEdition: 2nd edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1991 Description: xvi, 526 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 1991] (1).

2. Managing service compaines : strategies for success / Ken Irons

by Irons, Ken.

Call number: 338.761 I71M Material type: book BookPublisher: Wokingham : Addison-Wesley, c1994 Description: xxvi, 268 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.761 I71M] (1).

3. Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho

by Meidan, Arthur | Moutinho, Luiz.

Call number: 658.8 M934C Material type: book BookPublisher: Wokingham, England : Addison-Wesley, 1993 Description: xiv, 304 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M934C] (1).

4. Service operations management / Neville D. Harris.

by Harris, Neville D.

Call number: 338.4 H315S Material type: book BookPublisher: London : Cassell, 1994. Description: xiii, 271 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.4 H315S] (1).

5. Complete guide to accounting and financial methods and controls for service business / Richard Glickman.

by Glickman, Richard.

Call number: 657.83 G559C Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1979. Description: 216 p.Availability: Items available for loan: PYULIB-CL [Call number: 657.83 G559C] (2).

6. Quality circles in service industries : comprehensive guidelines for increased productivity and efficiency / by Sud Ingle and Nima Ingle.

by Ingle, Sud | Ingle, Nima.

Call number: 658.4036 I51Q Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1983. Description: 353 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.4036 I51Q] (1).

7. The future of services management / edited by Colin Armistead.

by Armistead, Colin.

Call number: 338.4068 F996 Material type: book BookPublisher: London : Kogan Page, c1994. Description: 245 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.4068 F996] (1).

8. Managing services : marketing, operations and human resources / Christopher H. Lovelock.

by Lovelock, Christopher H.

Call number: 338.02 L911M Material type: book BookPublisher: London : Prentice - Hall, c1988. Description: xvii, 414 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.02 L911M] (2).

9. Manuscript report 198 e.Services in development : an agenda for research in ASEAN / edited by Sieh Lee Mei Ling.

by Sieh Lee Mei Ling.

Call number: 331.793 M294 Material type: book BookEdition: New series.Publisher: Canada : IDRC, 1988. Description: 224 p.Availability: Items available for loan: PYULIB-CL [Call number: 331.793 M294] (1).

10. The marketing of services / Donald W. Cowell.

by Cowell, Donald W.

Call number: 333.8 C874M Material type: book BookPublisher: Oxford, London : Heinemann, c1984. Description: xii, 340 p.Availability: Items available for loan: PYULIB-CL [Call number: 333.8 C874M] (1).

11. Managerial leadership in the post-industrial society / Philip Sadler.

by Sadler, Philip.

Call number: 338.4 S126M Material type: book BookPublisher: Aldershot : Gower, c1988. Description: 169 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.4 S126M] (1).

12. Service management / Harvard Business Review.

by Harvard Business Review.

Call number: 338.4 S491 Material type: book BookPublisher: [Boston, Mass.] : Harvard business review, c1979. Description: 124 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 338.4 S491] (1).

13. Services marketing / Christopher H. Lovelock.

by Lovelock, Christopher H.

Call number: 658.8 L911S 1996 Material type: book BookEdition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1996. Description: xii, 660 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S 1996] (1).

14. Design and management of service processes : keeping customers for life / Rohit Ramaswamy.

by Ramaswamy, Rohit.

Call number: 658.812 R165D Material type: book BookPublisher: Reading, Mass. : Addison-Wesley, c1996. Description: xxvii, 424 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 R165D] (1).

15. Building quality service : with competency-based human resource management : trainer's manual / Lynn van der Wagen

by Van der Wagen, Lynn.

Call number: 658.3 V217B Material type: book BookPublisher: Chatswood, Australia : Butterworth Heinemann, c1994 Description: 118 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.3 V217B] (1).

16. Services marketing : a strategic approach / Karen P. Goncalves

by Goncalves, Karen P.

Call number: 658.8 G635S Material type: book BookPublisher: Upper Saddle River, N.J. : Prentice-Hall, c1998 Description: xiv, 225 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G635S] (1).

17. Service Asia : how the tigers can keep their stripes / Gerard A. Tocquer, Chan Cudennec

by Tocquer, Gerard A | Cudennec, Chan.

Call number: 658.80095 T632S Material type: book BookPublisher: Singapore : Prentice Hall, 1998 Description: xii, 212 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.80095 T632S] (1).

18. Consumers and services / Mark Gabbott and Gillian Hogg.

by Gabbott, Mark | Hogg, Gillian.

Call number: 658.812 G112C Material type: book BookPublisher: Chichester, England. : John Wiley & Sons, c1998. Description: xi, 271 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 G112C] (1).

19. Yield management : strategies for the service industries / edited by Ian Yeoman and Anthony Ingold

by Yeoman, Ian | Ingold, Anthony.

Call number: 658 Y51 Material type: book BookPublisher: London : Cassell, 1999, c1997 Description: xvii, 248 p.Availability: Items available for loan: PYULIB-CL [Call number: 658 Y51] (1).

20. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo.

Call number: 658.8 Z48S 2000 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston : McGraw-Hill, c2000 Description: xxviii, 620 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 Z48S 2000] (1).