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1. Consumer behavior : fundamentals & strategics / Terrell G. Williams

by Williams, Terrell G.

Call number: 658.8342 W727C Material type: book BookPublisher: St. Paul, Minn. : West, c1982 Description: xvi, 574 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 W727C] (2).

2. Understanding customers / Chris Rice.

by Rice, Chris.

Call number: 658.834 R495U 1997 Material type: book BookEdition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, 1997. Description: 312 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.834 R495U 1997] (1).

3. Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Call number: 658.8342 S844C 1995 Material type: book BookEdition: 5th ed.Publisher: Cincinnati, Ohio. : South-Western College, c1995. Description: xx, 749, 14, 24 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 S844C 1995] (2).

4. An introduction to consumer behavior / James U. McNeal.

by McNeal, James U.

Call number: 658.834 M169I Material type: book BookPublisher: New York : John Wiley and Sons, 1973. Description: 328 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.834 M169I] (1).

5. Consumer behavior / Leon G. Schiffman, Lleslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Call number: 658.834 S333C 1983 Material type: book BookEdition: 2nd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1983. Description: 615 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.834 S333C 1983] (1).

6. Consumer behavior : theory and practice / C. Glenn Walters.

by Walters, C. Glenn.

Call number: 658.834 W235C Material type: book BookEdition: Rev. ed.Publisher: Homewood, Ill. : Richard D. Irwin, 1974. Description: 590 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.834 W235C] (1).

7. Consumer behavior / Gilbert D. Harrell.

by Harrell, Gilbert D.

Call number: 658.8342 H296C Material type: book BookPublisher: San Diego : Harcourt Brace Jovanovich, c1986. Description: 587 p. :b ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 H296C] (1).

8. Consumer behavior in marketing strategy / John A. Howard.

by Howard, John A.

Call number: 658.8342 H849C Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1989. Description: xix, 375 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 H849C] (1).

9. Consumer behavior : an integrative approach / James U. McNeal.

by McNeal, James U.

Call number: 658.8342 M169C Material type: book BookPublisher: Boston : Little, Brown, 1982. Description: 426 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 M169C] (1).

10. Applications of consumer behavior : reading and exercises / Gail Tom.

by Tom, Gail.

Call number: 658.8342 T655A Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall , c1984. Description: 358 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 T655A] (1).

11. Consumer behavior : basic findings and management implications / Gerald Zaltman and Melanie Wallendorf.

by Zaltman, Gerald | Wallendorf, Melanie.

Call number: 658.8342 Z22C Material type: book BookPublisher: New York, N.Y. : John Wiley & Son, c1979. Description: 567 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 Z22C] (1).

12. Consumer behavior : buying, having, and being / Michael R. Solomon.

by Solomon, Michael R.

Call number: 658.8342 S689C 1996 Material type: book BookEdition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1996. Description: xxii, 682 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 S689C 1996] (1).

13. Consumer behavior : buying, having and being / Michael R. Solomon.

by Solomon, Michael R.

Call number: 658.8342 S689C 1996 Material type: book BookEdition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1996. Description: xxii, 682 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 S689C 1996] (1).

14. Consumer behaviour : advances and applications in marketing / Robert East.

by East, Robert.

Call number: 658.8342 E13C Material type: book BookPublisher: London : Prentice-Hall, 1997 Description: xxii, 356 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E13C] (1).

15. Consumer behavior / John C. Mowen, Michael Minor

by Mowen, John C | Minor, Michael.

Call number: 658.8342 M936C 1998 Material type: book BookEdition: 5th ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall, c1998 Description: xxi, 696 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 M936C 1998] (1).

16. The new marketing era : marketing to the imagination in a technology-driven world / Paul Postma

by Postma, Paul.

Call number: 658.8 P857N Material type: book BookPublisher: New York : McGraw-Hill, c1999 Description: xii, 175 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P857N] (1).

17. Consumer behavior in travel and tourism / Abraham Pizam, Yoel Mansfeld, editors

by Pizam, Abraham | Mansfeld, Yoel.

Call number: 338.4791 C758 Material type: book BookPublisher: New York : Howorth Hospitality Press, c1999 Description: xix, 530 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 338.4791 C758] (1).

18. The consumer society : myths and structures / Jean Baudrillard

by Baudrillard, Jean.

Call number: 658.8342 B342C Material type: book BookPublisher: London : SAGE, 1999, c1998 Description: x, 208 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 B342C] (1).

19. Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico

by Zikmund, William G | d'Amico, Michael.

Call number: 658.8 Z68E 2002 Material type: book BookEdition: 3rd ed.Publisher: Australia : South-Western Thomson Learning, c2002 Description: xxix, 553 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 Z68E 2002] (1).

20. Globalization of consumer markets : structures and strategies / Salah S. Hassan, Erdener Kaynak, editors

by Hassan, Salah S | Kaynak, Erdener.

Call number: 658.848 G562 Material type: book BookPublisher: New York : International Business Press, c1994 Description: xxi, 333 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 G562] (1).